QSR fast casual leader Chipotle to raise awareness of additives this Halloween.
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This Halloween, Chipotle Mexican Grill hopes to scare up sales and raise public awareness for unnecessary food additives at the same time. Chipotle’s 2015 Boorito fundraiser, an annual Halloween tradition and Chipotle’s most popular, offers a discounted, $3 burrito item to customers who come into...
Industry News
Hoverboards might not be gliding down the streets, but “Back to the Future Day” has helped at least one quick serve float a special promotion. On October 21, all six Chicago locations of Toppers are selling large pizzas for $10.21 to recognize the auspicious date (10/21/15) to which Marty McFly and...
Industry News
Humm, a technology platform that supports clients including the likes of Yale-New Haven Hospital, Marriott, and Disney, all started with the ringing of a dinner bell, literally.  About a dozen years ago, Bernard Briggs and his two sons would frequent Long John Silver’s every few months for a...
QSR chains promote breast cancer awareness through restaurant marketing campaigns.
Charitable Giving
Amy Erickson was once among the most coffee-focused employees at Caribou Coffee. In fact, her passion for good coffee and her penchant for taste and quality arguably helped define the brand’s flavor characteristics. When she passed away from breast cancer in 1995, Erickson left behind a legacy of...
Top QSR chains add salad menu options to satisfy healthy conscious customers.
Marc Halperin: Resident F&B Expert
Occasionally, it happens that a menu item that once was perfectly at home off to the side of the main course migrates to the center of the plate. It’s happening now with poutine, the traditional Québécois medley of french-fried potatoes, cheese curds, and gravy. Once a snack or, at best, a side...
QSR business leaders consider benefits of customers eating in compared with taking out.
For decades, traditional quick-service restaurants have leaned heavily on selling food that’s ultimately consumed off-premise, whether it’s delivered through the drive-thru window or carried out from the counter. But with the rise of fast-casual brands—which bank on a high-quality experience in...
When a restaurant operator needs funding, a Small Business Administration (SBA) loan may be a viable option. But while borrowing is easier today than it was five years ago, entrepreneurs should still be ready to clear some hurdles before submitting a loan application. The digital age has brought...
Industry News
Leyenda is like any other newly minted quick serve: In its first month the crew behind the concept have faced their share of challenges and successes. And like any successful team, they are rising to the task. The only difference between Leyenda and other emerging concepts is that it was hatched...
Top QSR chains add new workers with jobs to prep for holiday business rush.
Those in the world of customer service know all too well the stress that the holiday season brings: long lines of customers, clogged parking lots, and sometimes hangry (hungry and angry) shoppers.To accommodate the huge jump in traffic, businesses across America start hiring and training large level
Quick service operators develop innovative potato dishes as menu options.
Consider the spud. Sure, it’s often thought of as a simple, standard restaurant staple—and in the quick-service field often relegated to the side of the plate or presented in fried format—but it also can be the subject of inspiration and kitchen creativity.
Top QSR chains leverage big data numbers for restaurant business success.
In April, Josh Patchus began his new job at Cava Grill, the upstart Washington, D.C.–based fast casual.In a world of cooks and cashiers, marketers and managers, Patchus acknowledges that his title—chief data scientist—is an odd one, seemingly out of place at the emerging 14-unit Me
QSR brands roll out new healthy menu items like nutritious salads.
It’s a rite of passage: In August, well before the actual fall season begins, limited-service brands—especially those among the coffee, doughnut, and bakery-café categories—trip over each other to be the first to market with all fashions of fall-themed goods, from apple-pie this to
QSR operators move operations systems to cloud based technology.
You would be hard pressed to find a quick-service operator who, when asked why they started their own business, answered by saying it was to become the CIO of the company.
Top QSR burger brand Shake Shack had successful IPO stock offering.
When Shake Shack went public in January, its shares were priced at $21. The next morning, the stock began trading at $47 per share, and in May, the price peaked at nearly $97.