QSR brands improve customer service hospitality skills to attract new guests.
Human Resources
Although the limited-service industry was built on the pillars of convenience and speed, the human factor is what sets brands apart. The front line of general managers, cashiers, and servers is where the customer’s experience begins and ends, and operators say that it can mean the difference...
QSR fast casual leader Chipotle to raise awareness of additives this Halloween.
Web Exclusive
This Halloween, Chipotle Mexican Grill hopes to scare up sales and raise public awareness for unnecessary food additives at the same time. Chipotle’s 2015 Boorito fundraiser, an annual Halloween tradition and Chipotle’s most popular, offers a discounted, $3 burrito item to customers who come into...
Industry News
Hoverboards might not be gliding down the streets, but “Back to the Future Day” has helped at least one quick serve float a special promotion. On October 21, all six Chicago locations of Toppers are selling large pizzas for $10.21 to recognize the auspicious date (10/21/15) to which Marty McFly and...
Industry News
Humm, a technology platform that supports clients including the likes of Yale-New Haven Hospital, Marriott, and Disney, all started with the ringing of a dinner bell, literally.  About a dozen years ago, Bernard Briggs and his two sons would frequent Long John Silver’s every few months for a...
QSR chains promote breast cancer awareness through restaurant marketing campaigns.
Charitable Giving
Amy Erickson was once among the most coffee-focused employees at Caribou Coffee. In fact, her passion for good coffee and her penchant for taste and quality arguably helped define the brand’s flavor characteristics. When she passed away from breast cancer in 1995, Erickson left behind a legacy of...
Top QSR chains add salad menu options to satisfy healthy conscious customers.
Marc Halperin: Resident F&B Expert
Occasionally, it happens that a menu item that once was perfectly at home off to the side of the main course migrates to the center of the plate. It’s happening now with poutine, the traditional Québécois medley of french-fried potatoes, cheese curds, and gravy. Once a snack or, at best, a side...
QSR business leaders consider benefits of customers eating in compared with taking out.
For decades, traditional quick-service restaurants have leaned heavily on selling food that’s ultimately consumed off-premise, whether it’s delivered through the drive-thru window or carried out from the counter. But with the rise of fast-casual brands—which bank on a high-quality experience in...
When a restaurant operator needs funding, a Small Business Administration (SBA) loan may be a viable option. But while borrowing is easier today than it was five years ago, entrepreneurs should still be ready to clear some hurdles before submitting a loan application. The digital age has brought...
Quick service restaurants discount to attract new, price conscious customers.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
BannaStrow's offers both sweet and savory crepe offerings.
Mauricio Acevedo, CEO of BannaStrow’s Crêpes & Coffee, sees the growing chain as the final frontier of the quick-serve industry, because crêpes can go where no cuisine has gone before.“Crêpes are easy to make and fast to make,” Acevedo says.
QSR chains explore new real estate site selection strategies to maximize business exposure.
In recent years, many limited-service brands have re-evaluated their ideas regarding new restaurant locations.
Top fast casual chains offer lessons to startup premium restaurant brands like Num Pang.
I don’t make it to the movies much anymore.
QSR brands roll out new healthy menu items like nutritious salads.
It’s a rite of passage: In August, well before the actual fall season begins, limited-service brands—especially those among the coffee, doughnut, and bakery-café categories—trip over each other to be the first to market with all fashions of fall-themed goods, from apple-pie this to
Top QSR burger brand Shake Shack had successful IPO stock offering.
When Shake Shack went public in January, its shares were priced at $21. The next morning, the stock began trading at $47 per share, and in May, the price peaked at nearly $97.