QSR brand mascots give restaurants marketing tool for connecting with young generations.
Consumer Trends
The limited-service restaurant industry has a legacy of colorful mascots, from clowns to kings, walking hamburgers to cookies with faces, and cartoon bears to a certain Chihuahua with a penchant for Mexican fare. In its simplest application, a mascot can make a child’s birthday party more memorable...
QSR brands like pizza giant Papa Johns leverage marketing opportunity of football.
Web Exclusive
Suppose the foodservice industry created its own fantasy league. And just suppose the key players in that league were the nation’s 10 most popular sports: football, baseball, basketball, hockey, soccer, golf, tennis, motorsports, pro wrestling, and the martial arts. Take one guess which sport the...
Industry News
Zagat, the restaurant rating service, issued its first-ever report on the fast-casual industry this week, finding that the quality of the food—and the people responsible for the menu—was a top priority for fast-casual customers. The report found that a full 94 percent of consumers ranked food and...
Industry News
After years of speculation, McDonald’s is finally ditching its breakfast hours and rolling out all-day breakfast. The morning meal will be available throughout the day at all U.S. locations beginning October 6. McDonald’s franchisees approved all-day breakfast last week. The all-day breakfast menu...
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QSR brands celebrate important anniversaries with promotions and new campaigns.
Special Report
75: KFC’s Original Recipe Colonel Harland Sanders may have opened his original restaurant, Sanders Court & Café, in 1930, and the Kentucky Fried Chicken franchise may have formally launched in 1952. But the core of the company—the (literally) secret recipe that has driven KFC’s success—is the...
Industry News
As school starts back, the kids are finally out of the house. Unfortunately, this often means they—and their parents—are out of the restaurant too. The unscheduled spontaneity of summer is coming to an end, and with it, a lull in vacation splurges and midday family dining. As restaurants scramble...
QSR brands innovate with healthy and nutritious fats to improve menu.
Marc Halperin: Resident F&B Expert
Those of you old enough to remember the late 1980s will recall those dark days when “fat,” in virtually any form, was about the most reviled substance in America. It was worse than sugar. Worse than salt. Worse even than carbolic acid, quicksand, coal ash, or plutonium. Diet gurus, fitness buffs,...
Industry News
This article would start with “It’s that time of the year again,” but honestly, is it? Regardless of the fact that it is technically still summer, the heat has yet to stifle the outpouring of marketing campaigns for fall flavors, which seem to get increasingly elaborate every year. In the land of...
A quiche hits the spot any time of day.
Breakfast has always broken the rules.Whereas frosted cinnamon buns, bowlfuls of chocolate-flavored puffed rice, and jelly doughnuts dusted with powdered sugar are considered perfectly acceptable morning mealtime fare, anyone besides a college student who breaks out the same items for dinner on a re
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.
Progressive DC QSR pizza chain designs unique restaurants and menu items.
Creativity runs wild at &pizza, and it starts with the name; the ampersand is trademarked and the brand is pronounced “and pizza.” In the stores, the creativity extends to the pizza—and then some.&pizza cofounder Michael Lastoria says he has a passion for building up new id
QSR brands innovate drive through lane to build business from customer demographics.
To say that convenience is king in today’s always-connected, technology-driven world may be an understatement.
Presidential candidate Donald Trump gives restaurant businesses new marketing lessons.
Q: Is it true there really is no such thing as bad publicity?A:To answer this question, let’s look no further than Donald Trump, the ultimate publicity machine.
QSR operators move operations systems to cloud based technology.
You would be hard pressed to find a quick-service operator who, when asked why they started their own business, answered by saying it was to become the CIO of the company.