Fast casual restaurant uses potatoes as menu ingredient carrier.
Allen Dikker is on a mission to change the way consumers think about potatoes. In December 2011, the former marketing pro opened the potato-peddling Potatopia at the Menlo Park Mall in Edison, New Jersey. In the 350-square-foot space, Potatopia serves up six signature potato-based creations, and...
Fast food restaurant Chipotle labels packaging with creative content.
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Michael Lewis’s thoughts on managing time. A George Saunders note to the future. Barn raising with Malcolm Gladwell. These aren’t part of a short story anthology or panels at a literary conference; they’re what is now plastered on the side of a Chipotle cup. What started as an idea from writer...
Local social media marketing boosts quick serve restaurants profile.
Social Media
While it’s become standard practice for corporate brands to engage consumers through channels such as Facebook and Twitter, location-specific marketing could be the new wave of social media. Increasingly, quick-service brands are targeting consumers in individual markets across the U.S. “It’s...
Quick service restaurant McDonald's added recycling message to packaging.
McDonald’s and GreenBlue, an environmental nonprofit that helps businesses implement sustainable practices, partnered to help customers nationwide better understand recycling. The brand became the largest restaurant chain to label its packaging with the How2Recycle label from GreenBlue's...
Quick service food in movie cinema houses draw customers to theater.
The movie theater’s lights dim. A man and woman sit cradled in a leather love seat–style recliner as the previews begin. A handful of black-clad waiters and waitresses scatter from the aisles, quietly, unobtrusively making their way out as the film rolls. The man and woman settle further into their...
Quick service franchisees create strong customer service with employees.
Denise Lee Yohn: QSR's Marketing Guru
For David Beaton, working for Tim Hortons has been a lifelong passion. The Nova Scotia native started working for the 50-year-old Canadian chain after graduating from business school in 1992 and has helped grow its presence in the U.S. His wife, Allanna, a former teacher, has been his partner in...
Fast food chains grow in Russia as country stirs up controversy.
A new report by The NPD Group, which provides global foodservice market research, shows a 7 percent increase in foodservice visits in Russia over the last quarter of 2013, making it No. 1 in traffic growth among nations NPD tracks. That’s a relief to American quick-service operators, who are headed...
Quick service chains consider adding tipping function to point of sale.
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While tipping has never been a customer expectation in the limited-service restaurant industry, some chains have implemented gratuity options with their new, higher-tech point-of-sale systems, like counter payment terminals or mobile apps. But not every brand is certain whether tipping is...
Mimi’s Cafe is trying its hand at limited service with the French Revolution rei
Not long after it announced its French Revolution brand reimage program, casual-dining chain Mimi’s Cafe thinks it’s found the key ingredient to brand expansion.The new store-within-a-store concept—where guests can opt for a grab-and-go experience, a French bakery with gourmet coff
Quick service restaurant trends to change industry in 2015 include Asian cuisine flavors.
Every time a new year gets under way, there’s a combination of promise and anxiety, a very real hope that better days are ahead mixed with uneasiness about what issues or problems may be lying in wait.That’s why predictions seem to be as much a part of a New Year’s celebration as c
Top upcoming QSR brands on verge of restaurant success.
Read the ProfilesBrowse the Big ChartSee The ContendersSegmentsBurgerSandwichSnackMexicanPizza/PastaChickenAsianSeafood The evolution of the limited-service restaurant industry continued in 2014, as traditional powerhouses faltered while fast casuals and other rising concepts asserted themselve
QSR brands innovate drive through lane to build business from customer demographics.
To say that convenience is king in today’s always-connected, technology-driven world may be an understatement.
QSR brands spend money on new food item investment programs.
Restaurant brands that are around for any length of time are likely to undergo a rebrand at some point, whether it’s a subtle store redesign or a wholesale menu shift.
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.