Chicken chain Wing Zone delivers menu items via electric golf cart.
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The back-to-school season signals a return to more regular meal routines for families, and quick-service and fast-casual restaurants are working hard to be a part of those routines. Many limited-service brands are entrenching themselves in and around elementary schools, high schools, and the...
Outside Insights
Quick-serve restaurant owners are some of the busiest people you may ever know. In addition to sales, food quality, staffing, safety, regulations, marketing, staying ahead of the competition, and inventory management, quick-serve restaurant owners have to keep track of financial performance,...
Two Fiesta Restaurant brands leverage resources for expansion in Southeast.
Like a tropical storm, many different elements came together in 2013 to create a standout year for Fiesta Restaurant Group, parent company to fast-casual brands Pollo Tropical and Taco Cabana. After years of climbing sales and store counts, tinkering with the store design and menu, and strategic...
Craig Bernstein knew he wanted to be a restaurateur as early as the sixth grade, and in the summer of 2013, he transformed those childhood ambitions into a reality with the debut of Doc B’s Fresh Kitchen. Named in honor of Bernstein’s father, Dr. Robert Bernstein, the Chicago-based eatery is a...
Thanks to British ex-pat Nathan Coe and his Nantucket Pasty Co., the pasty is becoming a household term—and an oft-enjoyed culinary item—in the seaside community of Nantucket, Massachusetts. Leveraging the talents of Culinary Institute of America–trained pastry chef Josh Smerdon, the two-year-old...
Quick service restaurant Bojangles serves indulgent Southern food like chicken biscuits.
Charlotte, North Carolina–based Bojangles’ may fall into the chicken quick-service category, but as any executive, operator, employee, or loyal fan will tell you, it’s all about the biscuit. And for good reason: The item is included or featured in nearly 80 of the brand’s menu items, a fact that...
Use word-of-mouth marketing to score cheap but effective brand exposure.
Denise Lee Yohn: QSR's Marketing Guru
Q: Everyone says word-of-mouth marketing is the best form of marketing, but how do you actually create it? A: Word-of-mouth (WOM) marketing has always been very powerful, but today’s technology and culture make it a particularly ripe time to harvest its power. The primary way to get the most out of...
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Breakfast quick service restaurants add new food options for later snacking.
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Earlier this year, research firm The NPD Group confirmed what many in the quick-service industry have known for years: The breakfast wars are real, and there’s more at stake then a Waffle Taco or a better cup of coffee. NPD’s “A Look into the Future of Foodservice” report found that the quick-...
QSR chains explore new real estate site selection strategies to maximize business exposure.
In recent years, many limited-service brands have re-evaluated their ideas regarding new restaurant locations.
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
QSR operators dish raw and uncooked foods to improve healthy eating.
Like other trends that embrace certain extremes and require more than a touch of sacrifice on the part of followers, the raw food movement’s appeal has been—up to this point, anyway—fairly limited.It is unknown exactly how many Americans today completely eschew cooked foods and sti
Top fast casual chains offer lessons to startup premium restaurant brands like Num Pang.
I don’t make it to the movies much anymore.
Top QSR chains leverage big data numbers for restaurant business success.
In April, Josh Patchus began his new job at Cava Grill, the upstart Washington, D.C.–based fast casual.In a world of cooks and cashiers, marketers and managers, Patchus acknowledges that his title—chief data scientist—is an odd one, seemingly out of place at the emerging 14-unit Me
Top QSR burger brand Shake Shack had successful IPO stock offering.
When Shake Shack went public in January, its shares were priced at $21. The next morning, the stock began trading at $47 per share, and in May, the price peaked at nearly $97.