Industry News
Just as chefs are expected to be creative with their culinary efforts, operators also must be innovative when it comes to their beverage choices—both alcoholic and non-alcoholic. “Find something you can do” to be unique in your beverage program, said Glenn Schmitt, president of MarkeTeam Inc., a...
Quick-serve brands adapt marketing strategies to highlight sustainable meat.
Sustainability continues to shape the future of the quick-serve industry, and many concepts are marketing their food as sustainable by highlighting locally sourced, in-season produce from nearby farms. But while limited-service restaurants design their marketing push around vegetables and plant-...
Industry News
There’s nothing unusual anymore about a chef or restaurant having a garden to provide herbs and veggies as food and drink ingredients. It’s a hyper-local aspect of the farm-to-table movement and its companion move toward better-for-you ingredients. One Chicago project has expanded on that movement...
Industry News
  Fast casual continues to be the hottest segment of the restaurant industry, so there’s no surprise that it’s drawing plenty of attention during the National Restaurant Association’s annual Restaurant, Hotel-Motel Show. The four-day annual event kicked off today at Chicago’s McCormick Place, and a...
Once confined to fine dining, lobster finds success in quick service.
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For the most part, the lobster’s place in restaurants has been restricted to fine dining, where bake-stuffed tails can cost as much as a steak dinner. The other place to find lobsters has been in family-run venues, where white-bibbed diners crack open the shells to get to the good stuff. But now...
The story of the future of the foodservice industry starts with a man, a man who trained to become a chef, a chef who wanted to do things differently. Or maybe it was that all he could afford to do was something different. But in his first restaurant, different is what he did: different service...
Top Round gives roast beef sandwiches an upscale makeover in a retro setting.
With its nostalgic vibe and fine-dining approach, Los Angeles–based Top Round gives roast beef a fancy makeover, capturing plenty of rabid fans in the process. The one-year-old shop features a menu of six inventive slow-roasted beef sandwiches, such as the Horse & Hole, made with Provel cheese...
Denise Lee Yohn: QSR's Marketing Guru
Q: We've recently been presented with some very attractive opportunities that have the potential to really grow our company. How should we evaluate these? A: Let me offer you congratulations—and caution. Congratulations on having these opportunities; whether you're being presented with potential...
Read Full Story // read more about: Denise Lee Yohn, Growth
Quick service restaurants discount to attract new, price conscious customers.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
QSR leader McDonalds updates brand image and market strategy to stop sliding sales.
There’s one McDonald’s restructuring story that still hasn’t been told.I know it hasn’t been told, because it happens to be mine.While it might not seem that a rather silly, personal anecdote that’s more than half-a-century old can help in the complex restructuring of a
Fast food brands discover restaurant design can affect customer behavior.
A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 20
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
QSR brands change price strategy to account for higher costs in restaurant industry.
Quickly rising labor costs are a major concern for quick-service operators these days as initiatives to accelerate minimum wage increases dominate the news.
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.