Regional flavors anchor quick-serve menus abroad.
In a globalized world, many quick-serve restaurants look to emerging markets in the Middle East, Asia, and other regions for new growth ventures. While these retailers strive to maintain the cornerstones of their brand, international menus can’t be carbon copies of the American originals. Regional...
Mobile platforms offer new tools for hiring, training, and retaining Millennial
Human Resources
It’s no secret that the quick-serve industry has a high turnover rate, and the time and money businesses spend to hire new employees add up fast. But some operators are turning to mobile platforms to change employee hiring and retention strategies, thanks in part to a high percentage of Millennial...
Celebrity chef Rick Bayless expands his influence with fast casual restaurants.
Menu Innovations
Today’s so-called “celebrity chef” usually comes with a handful of calling-card resume builders: TV appearances, cookbooks, award nominations, a portfolio of esteemed restaurants. And Chef Rick Bayless, as celebrity a chef as they come, is no different. The James Beard–winning chef and author of...
Roark Capital built successful quick service brands through private equity fund.
The boardroom at Roark Capital Group’s offices in an Atlanta skyscraper has all the accoutrements of a nicely appointed meeting area, including a large conference table surrounded by comfortable chairs and a wide view of the city below. There’s just one distinction: Two dozen black-framed notices...
Fast food operators use Google Glass product to train kitchen employees.
Web Exclusive
While the majority of the restaurant industry is still trying to figure out how to leverage Google Glass to enhance operations, at least two limited-service operators have successfully used the new technology for training employees. KFC, part of Yum! Brands, and Capriotti’s Sandwich Shop, a 104-...
A marketing campaign from quick serve Sonic donated funds to class projects.
Charitable Giving
Changes are afoot in Melissa Hunt’s first-grade classroom at I.T. Stoddard Elementary School in Blackfoot, Idaho. This year, Hunt’s classroom welcomed the addition of two iPad minis and a storage cart holding books and headphones. Hunt also launched the Lunch Bunch Book Club, a monthly reading...
A quick serve franchisee joined with friends in launching restaurant business.
Denise Lee Yohn: QSR's Marketing Guru
John Nickleby, like so many other franchisees, broke free of a long-term corporate career when he opened a Dunn Bros. Coffee Shop in Hudson, Wisconsin, in 2007 at age 56. With previous experience at American Security and Northwest Airlines, Nickleby was able to funnel his past ventures into his new...
McDonald's took new approach to fast food marketing with free giveaway.
Commuters in the Boston area were treated to a friendly surprise earlier this year when McDonald’s workers stationed in a Boston subway station handed out free cups of coffee and Egg McMuffin sandwiches. The giveaway, which was filmed, was part of a new localized campaign by McDonald’s franchisees...
Quick service restaurants can learn potato tips from Trine University chef.
Many people think of baked potatoes and french fries when it comes to potato dishes in restaurants. What are some new ways potatoes are finding their way to menus?I think smashing or ripping and then flash frying is a hot trend right now.
Crises like inappropriate employee behavior could hurt a brand in the long run.
Ask any quick-serve operator who’s been through a crisis. He will be able to tell you the exact date, time, and day of the week the fate of his concept came under attack.
QSR brands change price strategy to account for higher costs in restaurant industry.
Quickly rising labor costs are a major concern for quick-service operators these days as initiatives to accelerate minimum wage increases dominate the news.
QSR brands spend money on new food item investment programs.
Restaurant brands that are around for any length of time are likely to undergo a rebrand at some point, whether it’s a subtle store redesign or a wholesale menu shift.
QSR pizza brands improve business to better compete with major fast food chains.
New York–style, Neapolitan, New Haven, red, white, deep-dish, pan, flatbread. Any way you slice it, Americans love their pizza—to the tune of nearly $37 billion in annual sales, according to Technomic.
QSR operators move operations systems to cloud based technology.
You would be hard pressed to find a quick-service operator who, when asked why they started their own business, answered by saying it was to become the CIO of the company.