Web Exclusive
Starbucks made headlines on June 15 with the announcement of its partnership with Arizona State University to provide free online college education to its employees, without requiring that they remain with the company. The initiative, which extends to full-time and part-time employees who may...
Outside Insights
This year has been projected as a growth year for the restaurant industry, creating opportunities for entrepreneurs who dream of opening their own restaurant. Forty-seven percent of Americans’ food dollars are spent dining away from home, and restaurant sales are expected to hit a record high this...
Quick service brand Wendys promotes adoption and foster care cause.
Charitable Giving
Back in 1992, Wendy’s founder Dave Thomas created the Dave Thomas Foundation for Adoption (DTFA), a nonprofit embracing a laser-like commitment to driving adoption awareness and increasing the adoption of children from America’s foster care system. This past March, Wendy’s placed adoption and its...
Quick service restaurants use planned design qualities to attract customers.
Consumer Trends
Upholstered booths, a brighter color palette, a clean layout, carefully curated radio stations. These may all be components of an average restaurant redesign, but there’s more to them than meets the eye. In fact, design changes like these are often made with strategic and subtle purposes in mind....
Fast food Asian chain serves sushi, salad, and bowls inspired by Far East.
Emerging Concepts
While fast-casual giant Chipotle has grown to more than 1,000 locations in the past two decades, another fast-casual chain that also started in Denver around the same time has seen quieter growth. Like Chipotle, the 29-unit Tokyo Joe’s serves natural meats and mostly organic veggies, focusing on...
Fast food kitchens must protect restaurants against food borne illness.
Outside Insights
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Fast food restaurants can maximize delivery service to hook customers.
Outside Insights
Picture this: You’re trying to decide where to go for dinner. You’re stuck between two new restaurants. One has a line out the door; the other looks deserted. Which do you choose? Chances are, unless you’re in a rush, you pick the one with the line out the door. If that many people like it, it must...
Fast food restaurants serve ethnic food options to curious customers.
Web Exclusive
After visiting numerous Peruvian rotisserie chicken places with his wife, a Peru native, Randy Garcia had an idea: He wanted to combine the feel of the restaurants he’d seen throughout Peru with a modern, fast-casual format. That idea came to fruition when he opened Viva Chicken in Charlotte, North...
First, Taco Bell turned the burrito on its side with the launch of a new breakfast menu, and now, traditional morning daypart chains Dunkin’ Donuts and Starbucks are looking to extend their bite to the much-larger lunch slice.
Fast food restaurant brands trace food source to protect quality and safety.
Technological advances have influenced the restaurant industry in obvious ways, including through virtual reservations, online reviews, and increased customer interaction through social media.
Brand lessons from three promising QSR chains growing across the country.
Q: How can I make my limited-service restaurant a great brand?A: Ever since I wrote my first book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), people have been asking my opinion of great fast-food brands.
Top QSR burger brand Shake Shack had successful IPO stock offering.
When Shake Shack went public in January, its shares were priced at $21. The next morning, the stock began trading at $47 per share, and in May, the price peaked at nearly $97.
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4.
QSR chains market to Millennial customers by selling restaurant story.
There’s a lot of buzz in almost every circle about the Millennial generation—those born between 1978 and 1995—and for good reason. They are spending money in a big way and, if you market to them right, they’ll spend it eating out.The numbers don’t lie.