Fast food kitchens must protect restaurants against food borne illness.
Outside Insights
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Fast food restaurants can maximize delivery service to hook customers.
Outside Insights
Picture this: You’re trying to decide where to go for dinner. You’re stuck between two new restaurants. One has a line out the door; the other looks deserted. Which do you choose? Chances are, unless you’re in a rush, you pick the one with the line out the door. If that many people like it, it must...
Fast food restaurants serve ethnic food options to curious customers.
Web Exclusive
After visiting numerous Peruvian rotisserie chicken places with his wife, a Peru native, Randy Garcia had an idea: He wanted to combine the feel of the restaurants he’d seen throughout Peru with a modern, fast-casual format. That idea came to fruition when he opened Viva Chicken in Charlotte, North...
Fast food restaurants add smoke and heat to grilled menu options.
Marc Halperin: Resident F&B Expert
If you want to get a group of barbecue fanatics all fired up, just try using the words grilling and barbecuing interchangeably. Barbecuing is a slow-cooking technique; smoking a pork shoulder for hours over wood chips would qualify. Grilling, on the other hand—as any purist will tell you—is the act...
Quick service restaurants add breakfast menus to draw new customers.
Ingredients & Dayparts
Restaurant brands are turning to daypart expansion as they seek new growth channels, with many operators zeroing in on breakfast, the fastest growing daypart, according to The NPD Group. But with all of the opportunities a new daypart offers, it also brings with it operational challenges like added...
Fast food brands grow in mall courts to market to busy shoppers.
Consumer Trends
Food courts present an array of choices and flavors in quick-service and grab-and-go formats, and consumers have come to expect competitive variety in spaces like malls, airports, and transportation centers. But experts say brands positioned in food courts won’t attract attention simply by having...
Global street foods in quick service restaurant chains innovate menus.
Menu Innovations
The saying goes that history repeats itself. That might be the case today in the limited-service restaurant industry, as one of the world’s oldest foods, street food, has again risen to prominence in the U.S., with everything from Vietnamese banh mi sandwiches to Italian piadas finding success...
Quick service restaurants innovate beyond new menu items.
Denise Lee Yohn: QSR's Marketing Guru
Q: We're committed to offering a streamlined menu, so we don't want to introduce a bunch of new products. What other options do we have for creating news to promote our business? A: Great question, especially in light of recent reports that suggest the quick-serve category has become so saturated...
Top QSR chains leverage big data numbers for restaurant business success.
In April, Josh Patchus began his new job at Cava Grill, the upstart Washington, D.C.–based fast casual.In a world of cooks and cashiers, marketers and managers, Patchus acknowledges that his title—chief data scientist—is an odd one, seemingly out of place at the emerging 14-unit Me
Jim Morgan, CEO of Krispy Kreme, has the brand sticking to its guns.
It seems so simple.Seventy-five years ago, Krispy Kreme created a product people loved. It was nothing more than a deep-fried ball of dough with a hole in the middle, but since the time when Franklin D.
Restaurant operators know that establishing strong relationships with vendors is
Richard Leivenberg, executive vice president for Jody Maroni’s Sausage Kingdom in Venice, California, knows a thing or two about relationships.
QSR brands roll out new healthy menu items like nutritious salads.
It’s a rite of passage: In August, well before the actual fall season begins, limited-service brands—especially those among the coffee, doughnut, and bakery-café categories—trip over each other to be the first to market with all fashions of fall-themed goods, from apple-pie this to
Top QSR burger brand Shake Shack had successful IPO stock offering.
When Shake Shack went public in January, its shares were priced at $21. The next morning, the stock began trading at $47 per share, and in May, the price peaked at nearly $97.
QSR chains explore new real estate site selection strategies to maximize business exposure.
In recent years, many limited-service brands have re-evaluated their ideas regarding new restaurant locations.