Quick service brands develops creative video series for menu board.
Web Exclusive
Guests who walk into the Wetzel’s Pretzels store at Downtown Disney in Anaheim, California, will notice something different about the store. Its digital menuboards quickly switch from product photos and information to short animated films, not unlike the style of old Walt Disney shorts. All of the...
Dessert quick serve franchisee builds store into profitable venture through marketing.
Denise Lee Yohn: QSR's Marketing Guru
After working nearly 30 years in television syndication selling off-network reruns and first-run TV shows, Paul Danylik made a bold shift. He sought out a new career and a franchise to take on, knowing that comfort food was a good bet for long-term success. A longtime fan of Handel’s Ice Cream...
Quick service brands make impact on restaurant industry with big news events.
Special Report
It’s fair to say that 2014 has been as eventful a year for quick-service restaurants as the industry has seen in quite a while. Changing demographics and sharper competition have sparked a variety of innovations, but also exposed some weaknesses. And the unrelenting march of technology is changing...
New Jersey fast food restaurant offers sweet treats in casino location.
Emerging Concepts
As the executive pastry chef at the White House during George W. Bush’s second term, Thaddeus DuBois cooked for world leaders, dignitaries, celebrities, and political powerbrokers. Now the award-winning culinary artisan is dishing up tasty treats for the masses at the Borgata Baking Company located...
Quick service CEO Peter Cancro shares his motivation and passion for sandwich business.
Start to Finish: What Inspires Execs
After 39 years in the quick-serve industry, I still find it a privilege to do what I do. This is such a rewarding business for those who are willing to put in the time and the effort. I remember working at Mike’s Subs, the local sub shop on the Jersey Shore, when I was 14 years old. After about...
Legacy quick service restaurant brands develop new social media campaigns.
Growth
This summer, Canadian coffee chain Tim Hortons made quite the splash: The brand covered one of its Québec locations in blackout materials to promote its new dark roast coffee. Equipped with night-vision goggles, employees handed guests samples of the brew, and the action was all captured in two-...
Quick service restaurant operators sort through demands of outside interest organizations.
Consumer Trends
On July 1, 2013, the Center for Science in the Public Interest (CSPI), a nonprofit consumer advocate organization that conducts research on health and nutrition, issued a statement declaring the “worst restaurant meal in America.” The meal in question, it said, included 33 grams of trans fat, 19...
Fast food operators can innovate their chocolate menu items with tips from the egg cream.
Marc Halperin: Resident F&B Expert
For New Yorkers and nostalgists of a certain age, the term egg cream conjures a host of pleasant associations: hot summer afternoons, classic American drugstore soda fountains, and bygone youth. For the uninitiated, let’s get the basics out of the way: The classic egg cream contains neither eggs...
Nonalcoholic cocktails could offer great beverage innovation for quick serves.
While attending the Research Chefs Association’s annual conference in San Antonio this past March, I wandered into the Esquire Tavern, a historic downtown institution with a cocktail menu capable of tempting even the most ardent teetotaler.Like hundreds of other hip restaurants and watering ho
Mobile platforms offer new tools for hiring, training, and retaining Millennial
It’s no secret that the quick-serve industry has a high turnover rate, and the time and money businesses spend to hire new employees add up fast.
A quiche hits the spot any time of day.
Breakfast has always broken the rules.Whereas frosted cinnamon buns, bowlfuls of chocolate-flavored puffed rice, and jelly doughnuts dusted with powdered sugar are considered perfectly acceptable morning mealtime fare, anyone besides a college student who breaks out the same items for dinner on a re
As with Chipotle, fresh does not always equate with safe in restaurants.
It’s been a busy few months for Sloan’s Ice Cream.
Bankruptcy can offer brands a rare opportunity to reboot.
It would have been easy for the leadership team at Saladworks to hide out in their offices at the company’s headquarters in Philadelphia, wallowing in consternation after their company filed for bankruptcy in 2015 following an ownership dispute.Instead, they grabbed their smartphones and heade