QSR brands innovate drive through lane to build business from customer demographics.
Drive Thru
To say that convenience is king in today’s always-connected, technology-driven world may be an understatement. We order groceries from the comfort of our couches; we know what’s going on halfway around the world in real time via Twitter; and we pick out and pay for our dinner through an app on our...
Presidential candidate Donald Trump gives restaurant businesses new marketing lessons.
Denise Lee Yohn: QSR's Marketing Guru
Q: Is it true there really is no such thing as bad publicity? A:To answer this question, let’s look no further than Donald Trump, the ultimate publicity machine. This past summer, Trump stole the nation’s attention, generating extensive media coverage from critics predicting that his controversial...
Industry News
Pumpkin spice and all things autumn have found their way onto the menus of many a quick-service operator. It might appear that the seasonal market is rolling toward oversaturation, but new data from the NPD Group shows that fall flavors boost sales and foot traffic. “The fall is a time that we are...
Industry News
Blaze Fast-Fire’d Pizza announced that it signed a multi-year endorsement deal with global icon and NBA All-Star LeBron James. As one of the company’s founding investors along with Maria Shriver, Boston Red Sox Chairman Tom Werner, film producer John Davis, and leading investor Paul Wachter, this...
Table service restaurant concept launches Millennial friendly counter model.
Web Exclusive
Johnny Rockets may have fallen to earth—but it has a new rocket in its pocket. After sales at the 1950s-style diner chain softened amid a sea of better-burger competition, new management recognized there was still serious equity in the brand, and that the format doesn’t need a bulldozer so much as...
Industry News
Five years ago, Bojangles’ introduced a new catchphrase to illustrate the cult-like following the regional chain enjoyed. “It’s Bo Time” has become synonymous with the brand, and now the advertising agency behind the slogan is hoping to recreate the magic, but this time through a more visual medium...
QSR brands compete for best speed and accuracy in drive through restaurant operation.
Special Report
As dayparts blur and customers increase their demand for more convenient and higher-quality food, the drive thru represents both a great opportunity and a potential pitfall for many restaurant operators. Mobile payment and ordering have started to creep into the drive thru, with brands like...
Texas based QSR brand serves European street food in fast casual setting.
Emerging Concepts
From Turkey to Germany to Texas, the star of the show at VertsKebap has had quite a journey. The menu at this Austin, Texas–based chain is designed around the döner kebap, a Turkish street food brought by immigrants to Germany, where it became a popular fast-food option. A kebap includes meat...
QSR brands spend money on new food item investment programs.
Restaurant brands that are around for any length of time are likely to undergo a rebrand at some point, whether it’s a subtle store redesign or a wholesale menu shift.
Mimi’s Cafe is trying its hand at limited service with the French Revolution rei
Not long after it announced its French Revolution brand reimage program, casual-dining chain Mimi’s Cafe thinks it’s found the key ingredient to brand expansion.The new store-within-a-store concept—where guests can opt for a grab-and-go experience, a French bakery with gourmet coff
Fast food restaurant brands trace food source to protect quality and safety.
Technological advances have influenced the restaurant industry in obvious ways, including through virtual reservations, online reviews, and increased customer interaction through social media.
Top QSR chains leverage big data numbers for restaurant business success.
In April, Josh Patchus began his new job at Cava Grill, the upstart Washington, D.C.–based fast casual.In a world of cooks and cashiers, marketers and managers, Patchus acknowledges that his title—chief data scientist—is an odd one, seemingly out of place at the emerging 14-unit Me
Top fast casual chains offer lessons to startup premium restaurant brands like Num Pang.
I don’t make it to the movies much anymore.
QSR chains explore new real estate site selection strategies to maximize business exposure.
In recent years, many limited-service brands have re-evaluated their ideas regarding new restaurant locations.