Presidential candidate Donald Trump gives restaurant businesses new marketing lessons.
Denise Lee Yohn: QSR's Marketing Guru
Q: Is it true there really is no such thing as bad publicity? A:To answer this question, let’s look no further than Donald Trump, the ultimate publicity machine. This past summer, Trump stole the nation’s attention, generating extensive media coverage from critics predicting that his controversial...
Industry News
Pumpkin spice and all things autumn have found their way onto the menus of many a quick-service operator. It might appear that the seasonal market is rolling toward oversaturation, but new data from the NPD Group shows that fall flavors boost sales and foot traffic. “The fall is a time that we are...
Industry News
Blaze Fast-Fire’d Pizza announced that it signed a multi-year endorsement deal with global icon and NBA All-Star LeBron James. As one of the company’s founding investors along with Maria Shriver, Boston Red Sox Chairman Tom Werner, film producer John Davis, and leading investor Paul Wachter, this...
Table service restaurant concept launches Millennial friendly counter model.
Web Exclusive
Johnny Rockets may have fallen to earth—but it has a new rocket in its pocket. After sales at the 1950s-style diner chain softened amid a sea of better-burger competition, new management recognized there was still serious equity in the brand, and that the format doesn’t need a bulldozer so much as...
Industry News
Five years ago, Bojangles’ introduced a new catchphrase to illustrate the cult-like following the regional chain enjoyed. “It’s Bo Time” has become synonymous with the brand, and now the advertising agency behind the slogan is hoping to recreate the magic, but this time through a more visual medium...
QSR brands compete for best speed and accuracy in drive through restaurant operation.
Special Report
As dayparts blur and customers increase their demand for more convenient and higher-quality food, the drive thru represents both a great opportunity and a potential pitfall for many restaurant operators. Mobile payment and ordering have started to creep into the drive thru, with brands like...
Texas based QSR brand serves European street food in fast casual setting.
Emerging Concepts
From Turkey to Germany to Texas, the star of the show at VertsKebap has had quite a journey. The menu at this Austin, Texas–based chain is designed around the döner kebap, a Turkish street food brought by immigrants to Germany, where it became a popular fast-food option. A kebap includes meat...
Industry News
This weekend, the East Coast could see heavy rains and wind, as well as some flooding, as Hurricane Joaquin makes its still undetermined path. In recent years, storms like Irene and Sandy have demonstrated that preparedness—for both individuals and businesses—should extend beyond Florida and the...
In addition to helping conserve cash, bartering often leads to additional exposu
Twenty years ago, Toni Foley began bartering. These days, she won’t run her restaurant—five-year-old Eastside Café in Fairport, New York—without the practice.
Top QSR chains leverage big data numbers for restaurant business success.
In April, Josh Patchus began his new job at Cava Grill, the upstart Washington, D.C.–based fast casual.In a world of cooks and cashiers, marketers and managers, Patchus acknowledges that his title—chief data scientist—is an odd one, seemingly out of place at the emerging 14-unit Me
A quiche hits the spot any time of day.
Breakfast has always broken the rules.Whereas frosted cinnamon buns, bowlfuls of chocolate-flavored puffed rice, and jelly doughnuts dusted with powdered sugar are considered perfectly acceptable morning mealtime fare, anyone besides a college student who breaks out the same items for dinner on a re
QSR brands roll out new healthy menu items like nutritious salads.
It’s a rite of passage: In August, well before the actual fall season begins, limited-service brands—especially those among the coffee, doughnut, and bakery-café categories—trip over each other to be the first to market with all fashions of fall-themed goods, from apple-pie this to
QSR chains explore new real estate site selection strategies to maximize business exposure.
In recent years, many limited-service brands have re-evaluated their ideas regarding new restaurant locations.
QSR chains market to Millennial customers by selling restaurant story.
There’s a lot of buzz in almost every circle about the Millennial generation—those born between 1978 and 1995—and for good reason. They are spending money in a big way and, if you market to them right, they’ll spend it eating out.The numbers don’t lie.