Quick service brands use national TV exposure to grow in local markets.
National broadcast advertising creates a large ripple effect across the country, and quick-serve brands are finding that such advertising can be useful in building demand in new and emerging markets. Using advertisements to build a buzz for a brand that has yet to reach certain regions can lead to...
Quick serves can improve and innovate menu items with bold spices and flavors.
Marc Halperin: Resident F&B Expert
Sometime in the late 1990s, I was in Albuquerque with a sweet tooth and a few extra minutes before my flight. Working my way through a busy retail area, I happened upon a hole-in-the-wall pie shop offering what were, at the time, some of the most unusual pastries I’d ever seen or heard of. Out of...
Quick service brands like Bojangles are moving into sports events like NASCAR.
Consumer Trends
Gone are the days of generic overcooked hot dogs and soggy nachos at sporting events. Quick-serve restaurants are expanding their reach to offer basketball, football, and other sports’ fans more familiar, branded foods at stadiums and arenas. One of the biggest benefits of operating in a sports...
Vending machines are able to provide fresher and more innovative food options.
Emerging Concepts
Long dominated by the likes of Twinkies and soda, the vending world is now counting quick-serve specialties among its selections. Consumers craving a fix from some of their favorite brands are no longer restricted by regular hours of operation, and operators can boost sales with a small initial...
White Castle Valentine's Day promotion enhances quick service experience.
Web Exclusive
Quick-serve chains across the country are rolling out Valentine’s Day promotions to attract customers for the special day and, in some cases, the entire month of February. White Castle is holding its annual white-tablecloth Valentine’s Day Dinner in all 400 stores for the 20th year. Guests make...
Large US cities like Miami offer fast food operators promising growth potential.
Special Report
If this year’s Growth 40 report is any indication, plenty of quick-service brands will soon be following in the footsteps of basketball superstar LeBron James and taking their talents to South Beach. Miami tops QSR’s fourth annual Growth 40 report, claiming the first spot among the nation’s largest...
Chicago area quick serve The Stand features sustainable operations in restaurant
Outside Insights
Most restaurant openings contain rich backstories. Business models and financial projections seldom motivate individuals to pursue endeavors with 90 percent failure rates. In the world of quick service, this spirit of stubborn entrepreneurialism can often be experienced in its purest form by...
Fast food brands are adding new breakfast items like parfaits to their menu.
Menu Innovations
The morning meal has long been a key element of some limited-service restaurants, and it’s no surprise that the number of operators entering this daypart continues to grow, as owners look to boost their revenues and build customer loyalty. More than a dozen quick-service and fast-casual chains have...
QSR executives push brand efficiency and prosperity to benefit franchise community.
Having spent three decades helping franchisees evaluate prospective investments, Terry Powell has noticed a monumental shift in the industry.
QSR brands remove antibiotic chemicals from menu items to make healthy.
More limited-service operators are phasing out food products from animals treated with nontherapeutic antibiotics and hormones as consumers air concerns over the human and animal welfare impact of such practices.
Quick service restaurants discount to attract new, price conscious customers.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
QSR chains market to Millennial customers by selling restaurant story.
There’s a lot of buzz in almost every circle about the Millennial generation—those born between 1978 and 1995—and for good reason. They are spending money in a big way and, if you market to them right, they’ll spend it eating out.The numbers don’t lie.
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4.
Top QSR chains add new workers with jobs to prep for holiday business rush.
Those in the world of customer service know all too well the stress that the holiday season brings: long lines of customers, clogged parking lots, and sometimes hangry (hungry and angry) shoppers.To accommodate the huge jump in traffic, businesses across America start hiring and training large level