Denise Lee Yohn: QSR's Marketing Guru
My annual tradition of regaling you with the biggest brand stories of the year in fast food continues. The news items from 2015 run quite the gamut, from an eye-popping IPO to a highly anticipated leadership change to some misguided advertising choices and more. Shake Shack went public and...
Outside Insights
When a quick-service restaurant is successful, the next step is usually to open up franchising opportunities to aspiring entrepreneurs and business owners—a critical part in the growth of the business. When you go to well-known quick serve, more than likely you are eating at an establishment that...
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Industry News
In recent years restaurant operators have adapted their social media strategy as the benefits of platforms like Twitter and Facebook become more apparent. While some brands may have initially balked at social media as a viable way to engage consumers, many chains now dedicate considerable resources...
Top fast casual chains offer lessons to startup premium restaurant brands like Num Pang.
Special Report
I don’t make it to the movies much anymore. Like a lot of people, my wife and I find the price hard to justify; $25 for a night of entertainment where our only dining decision is which flavored spice to rain over burnt popcorn is far too steep in the age of Netflix, Hulu, and Redbox. But I’ve got a...
QSR chains explore new real estate site selection strategies to maximize business exposure.
Design
In recent years, many limited-service brands have re-evaluated their ideas regarding new restaurant locations. Dropping cookie-cutter, one-size-fits-all buildings into any available space is no longer a sustainable expansion strategy in today’s economy. Arby’s is one brand that has reconsidered its...
Local QSR food trucks open new real estate in shopping mall courts.
Web Exclusive
Online retailers continue to swipe business—holiday and otherwise—from brick-and-mortar retailers, including shopping malls. Given consumers’ evolving attitudes toward shopping, signing a 10-year lease in a food court might sound like dicey move for an emerging quick serve. But for Nick Crosson, it...
Industry News
Two is better than one. At least that is the thinking behind a new franchise partnership. Red Mango and Nestlé Toll House Café by Chip have teamed up to incentivize new and existing franchisees to operate cobranded stores. Ziad Dalal, cofounder of Nestlé Toll House Café by Chip and CEO of Crest...
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
Marc Halperin: Resident F&B Expert
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4. That audacious price for an ostensibly pedestrian product—a phenomenon that has since been replicated at many other hip, urban foodie outlets around the...
Presidential candidate Donald Trump gives restaurant businesses new marketing lessons.
Q: Is it true there really is no such thing as bad publicity?A:To answer this question, let’s look no further than Donald Trump, the ultimate publicity machine.
Top QSR stories in 2015 include Chipotle e coli scare and supply chain challenges.
As we put the finishing touches on 2015, a look back reveals a year full of major stories and trends throughout the limited-service restaurant industry.Although it is often difficult to pare a year’s worth of developments in culinary, financial, and operational categories, these 10 rise to the
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4.
Atlanta fast casual chef talks fresh and local veggie sourcing in restaurants.
Vegetables are no stranger to the limited-service industry, but have long been confined to the salad bowl and sandwich topping station.
Chances are that when you hear the term “big data,” you think of Ph.D. candidates slaving over massive banks of computers—not restaurants.