Industry News
In recent years restaurant operators have adapted their social media strategy as the benefits of platforms like Twitter and Facebook become more apparent. While some brands may have initially balked at social media as a viable way to engage consumers, many chains now dedicate considerable resources...
Top fast casual chains offer lessons to startup premium restaurant brands like Num Pang.
Special Report
I don’t make it to the movies much anymore. Like a lot of people, my wife and I find the price hard to justify; $25 for a night of entertainment where our only dining decision is which flavored spice to rain over burnt popcorn is far too steep in the age of Netflix, Hulu, and Redbox. But I’ve got a...
QSR chains explore new real estate site selection strategies to maximize business exposure.
Design
In recent years, many limited-service brands have re-evaluated their ideas regarding new restaurant locations. Dropping cookie-cutter, one-size-fits-all buildings into any available space is no longer a sustainable expansion strategy in today’s economy. Arby’s is one brand that has reconsidered its...
Local QSR food trucks open new real estate in shopping mall courts.
Web Exclusive
Online retailers continue to swipe business—holiday and otherwise—from brick-and-mortar retailers, including shopping malls. Given consumers’ evolving attitudes toward shopping, signing a 10-year lease in a food court might sound like dicey move for an emerging quick serve. But for Nick Crosson, it...
Industry News
Two is better than one. At least that is the thinking behind a new franchise partnership. Red Mango and Nestlé Toll House Café by Chip have teamed up to incentivize new and existing franchisees to operate cobranded stores. Ziad Dalal, cofounder of Nestlé Toll House Café by Chip and CEO of Crest...
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
Marc Halperin: Resident F&B Expert
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4. That audacious price for an ostensibly pedestrian product—a phenomenon that has since been replicated at many other hip, urban foodie outlets around the...
California QSR chain Bruxie offers chicken and waffle sandwich in fast casual restaurant.
Menu Innovations
“A waffle sandwich is still something that’s hard for people to get their thought process around. But chicken and waffles is very well known, particularly in the South. Most of America can associate with chicken and waffles. Ours is different, because most chicken and waffles are a Southern...
Industry News
As QSR recently reported, a name change can be a game changer for brands. In the case of Modern Market, formerly known as Modmarket, the tweaked name paves the way for growth. “When this opportunity came up, we looked far and wide and said is there anything else that better represents what we do...
Fast food brands discover restaurant design can affect customer behavior.
A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 20
Restaurant operators must plan for the worst with their supply chain.
In late August, Hurricane Irene was churning in the Atlantic Ocean. Having already pummeled Puerto Rico, the powerful storm turned toward the U.S.
Top QSR chains finance global growth through new business funding.
When it launched its first restaurant in Mexico, BurgerFi learned the real-world costs behind international expansion.
Chances are that when you hear the term “big data,” you think of Ph.D. candidates slaving over massive banks of computers—not restaurants.
Top QSR franchisee in North Carolina shares ideas for connecting with community.
Like so many who go on to make a career in foodservice, Jeff Rigsby landed a job at a quick serve when he was in high school.