QSR brands change price strategy to account for higher costs in restaurant industry.
Outside Insights
Quickly rising labor costs are a major concern for quick-service operators these days as initiatives to accelerate minimum wage increases dominate the news. Since 2014, many states and municipalities have announced hikes, and New York City has even targeted the fast-food industry for mandatory...
Chicago area Subway franchise partners support kids educational program.
Charitable Giving
The world’s largest sandwich brand might emphasize fresh, healthy meals, but Subway is also touting the ABCs of STEM (science, technology, engineering, and mathematics). Through its partnership with the Chicago-based television series “Moochie Kalala Detectives Club,” Subway franchisees are helping...
Industry News
When McDonald’s declined to accept Burger King’s offer to team up to produce a special hamburger to celebrate Peace Day—the McWhopper, as Burger King proposed it—others rushed in. And on Monday, five brands will honor the day for peace with a collaboration burger at a pop-up restaurant in Atlanta....
Industry News
Krispy Kreme has celebrated “Talk Like a Pirate” Day (September 19) since 2012. The North Carolina–based chain is once again bringing back its special promotion in which customers receive free doughnuts for donning pirate regalia; guests who speak like a pirate get one free doughnut and those who...
Industry News
Tim Hortons might be best known for its coffee and breakfast fare, but it is challenging that perception with a new lineup of lunch sandwiches. For years the Canadian brand has been tinkering away at its breakfast program with inventive LTOs (Nutella-infused pastries, Apple Fritter Timbits) and a...
Business ideas from fast casual and QSR brands standing out from crowd.
Today’s limited-service restaurant industry is more competitive than ever. Every year brings forth a new crop of upstart fast casuals looking to steal market share from the hundreds of companies that came before them, while consumers continue to demand higher-quality products and experiences. To...
QSR pizza brands improve business to better compete with major fast food chains.
New York–style, Neapolitan, New Haven, red, white, deep-dish, pan, flatbread. Any way you slice it, Americans love their pizza—to the tune of nearly $37 billion in annual sales, according to Technomic. But the industry that once thrived on phone delivery is evolving thanks to emerging fast casuals...
QSR Mexican leader Taco Bell opens Millennial friendly new restaurants in urban markets.
Web Exclusive
This isn’t your father’s Taco Bell. Maybe not even your older brother’s. No drive thru. No parking lot. Heck, not even a hidden kitchen. And yes, beer and wine are served along with the burritos. This is the Taco Bell Cantina. Taco Bell’s ultra-savvy, Millennial-snaring strategy finally comes to...
First, Taco Bell turned the burrito on its side with the launch of a new breakfast menu, and now, traditional morning daypart chains Dunkin’ Donuts and Starbucks are looking to extend their bite to the much-larger lunch slice.
Fast food restaurant brands trace food source to protect quality and safety.
Technological advances have influenced the restaurant industry in obvious ways, including through virtual reservations, online reviews, and increased customer interaction through social media.
Brand lessons from three promising QSR chains growing across the country.
Q: How can I make my limited-service restaurant a great brand?A: Ever since I wrote my first book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), people have been asking my opinion of great fast-food brands.
Top QSR burger brand Shake Shack had successful IPO stock offering.
When Shake Shack went public in January, its shares were priced at $21. The next morning, the stock began trading at $47 per share, and in May, the price peaked at nearly $97.
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4.
QSR chains market to Millennial customers by selling restaurant story.
There’s a lot of buzz in almost every circle about the Millennial generation—those born between 1978 and 1995—and for good reason. They are spending money in a big way and, if you market to them right, they’ll spend it eating out.The numbers don’t lie.