1000 Degrees Pizza Launches DIY Kit with CAULIPOWER Crust

    Industry News | April 21, 2020
    1000 Degrees CAULIPOWER pizza.
    1000 Degrees Pizza
    The Green Team and DIY Pizza Kit are available to order online through the website or app.

    1000 Degrees Pizza and CAULIPOWER have teamed up to make it easier for families to continue enjoying better-for-you food while staying at home, with the rollout of two new limited-time offerings.

    1000 Degrees Pizza initially partnered with CAULIPOWER – the brand that’s reinventing America’s favorite foods, one healthy meal hack at a time – in November 2019 to provide guests with a more nutritional crust option. In the first four months, CAULIPOWER Cauliflower Crust sales delivered a 27% increase over 1000 Degrees’ previous gluten-free crust option. Sales of the vegetable-forward cauliflower crust continued to hold steady once stay-at-home orders went into effect, validating 1000 Degrees’ decision to maintain a full menu and build on the successful partnership.

    1000 Degrees Pizza is now offering a limited-time pizza just in time for Earth Day and a DIY Pizza Kit for guests to enjoy at home, both featuring the popular CAULIPOWER crust:

    Green Team – CAULIPOWER Cauliflower Crust, pesto, mozzarella, feta, chopped garlic, broccoli, red onions and fresh basil.

    DIY Pizza Kit – Choice of 1000 Degrees signature dough or CAULIPOWER Cauliflower Crust, one sauce, one cheese and one topping.

    “CAULIPOWER Cauliflower Crust has been a huge hit in our restaurants from the moment we rolled it out, and it continues to account for a large portion of our sales from our guests hunkered down at home,” says Matthew Merrill, director of franchise operations for 1000 Degrees Pizza. “We wanted to build on that success by offering up some more innovative options featuring CAULIPOWER. While other brands are streamlining menus, our guests are staying active and engaging in healthier lifestyles at home, so we think this is the perfect time to launch our new Green Team pizza and DIY Pizza Kit.”

    The Green Team and DIY Pizza Kit are available to order online through the website or app. 1000 Degrees Pizza is currently offering safe, contactless procedures for both carryout and delivery.

    “As a mom who is currently playing a dual role of working parent and teacher, it feels really good to order something better-for-you to feed my family during these stressful times,” says Julie Lim, executive vice president of foodservice and convenience for CAULIPOWER. “The success of our partnership with 1000 Degrees proves that pizza lovers will embrace healthier-for-you options as long as they don’t have to sacrifice taste. Innovative partners like 1000 Degrees get it, and their guests are loving the results.”

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.