12 Häagen-Dazs Customers Win Free Dazzlers for a Year

    Industry News | January 6, 2010
    Twelve individuals were announced as the winners of the Häagen-Dazs “free Dazzler for a year” giveaway. The winners participated in the Häagen-Dazs scratch-and-win promotion that ran in the fall.

    “Americans have craved the Dazzler since we put it on the menu more than a decade ago and these lucky 12 winners now have a free pass to enjoy it for the entire year,” says Dawn Uremovich, president of Häagen-Dazs Shops. “Seeing how much our customers enjoyed the opportunity to win through the promotion certainly reinforced with us how passionate people our for Häagen-Dazs desserts.”

    In addition to the 12 winners, during the giveaway period more than $75,000 worth of Häagen-Dazs products was presented to consumers through scratch-and-win cards. Prizes included money-saving coupons, free bottles of water, and free Dazzler desserts.

    The promotion also included a Facebook application for users to send friends a virtual Dazzler dessert of their choice. The application promoted the scratch-and-win opportunity.

    “Distinctive, indulgent, frozen desserts like the Dazzler remain a symbol of our Shops,” Uremovich says. “We distinguish ourselves in the frozen dessert category with the best ingredients available. It’s what we’ve built our rich, stable history around.”
    News and information presented in this release has not been corroborated by WTWH Media LLC.