Industry News | September 4, 2012

16 Handles Intros New York Cares Cheesecake

New York Cares, the city's largest volunteer organization, announced the launch of a new partnership designed to help teach local New Yorkers about the sweet taste of volunteerism.

This month, the organization--which works closely with nonprofits, city agencies, and public schools to identify the toughest problems facing New York City and create flexible and meaningful ways for people to help in all five boroughs, is teaming up with 16 Handles--New York's premier self-serve frozen yogurt destination, to unveil a new, co-branded frozen yogurt flavor that gives back: New York Cares Cheesecake.

New York Cares Cheesecake offers a smooth, creamy, and better-for-you take on a popular New York staple, merging hints of sour cream, vanilla, and graham cracker crust into a light, frozen yogurt treat.

The flavor, which pairs well with a number of toppings found at 16 Handles, is available starting September 4, throughout the month of September in all New York-based 16 Handles stores, including its newest location in Murray Hill.

"We thank 16 Handles for its generous support and for helping our volunteers make New York City an even better place to live and work," says Gary Bagley, executive director of New York Cares. "New York Cares is dedicated to addressing critical needs across the five boroughs, and 16 Handles shares many of those same values, while also making delicious frozen yogurt."

The launch of New York Cares Cheesecake marks the first co-branded philanthropic initiative between the two New York-headquartered organizations. In addition to donating a portion of all proceeds resulting from flavor sales sold across all of its New York-based stores, 16 Handles will support several upcoming New York Cares events and fundraisers designed to thank the many volunteers who graciously donate their personal time and energy to lend a hand to local New Yorkers in need.

"16 Handles was born right here in New York City," says 16 Handles Founder Solomon Choi. "While we are growing beyond the five boroughs, New York will always be an important part of our brand story.

"We can think of no better way to give back to our birthplace than by partnering with New York Cares, an organization that does so much to ensure the opportunities of the city are accessible to everyone else who also calls it home," he says.

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