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    16 Handles Launches GalaxyCone as East Village Store Reopens

  • Industry News May 4, 2018

    Ten years ago, the very first 16 Handles store opened in Manhattan’s iconic East Village and brought self-serve frozen yogurt to New York City for the very first time, making the Big Apple a little sweeter. Since then, the brand has expanded to 36 locations and counting. This year, 16 Handles is celebrating its 10-year anniversary, commemorating a decade of bringing the best-tasting frozen treats and desserts to the East Coast. In celebration of the brand’s 10th birthday, 16 Handles East Village has a fresh new look, complete with custom neon signs, the brand’s signature bold colors, and exposed brick, giving the East Village store the ultimate glow up. The brand will also be working with local artists to paint murals to amplify the space.

    The store has also incorporated an entirely new element—#TreatsBy16 counter-serve Fro-Yo, ice cream, and desserts—by bringing a soft-serve machine behind the counter. The very first product to launch with this new concept is the #GalaxyCone. Launching on May 4, fondly known to many as Star Wars Day (May the Fourth be with you), the #GalaxyCone is a deliciously sweet combination of Cotton Candy and Sweet Taro Pie frozen yogurt, served in a cotton candy cloud cone with stars and galaxy-themed hues of blue, pink, and purple.

    “We’re incredibly excited about the redesign of the original 16 Handles,” says CEO and founder, Solomon Choi. “This location was the very first store I opened back in 2008, and I have many fond memories of this space. Our design combines classic elements from our brand’s history with a new, modern take on 16 Handles. Seeing the project come to fruition has been so exciting for our team, and we’re thrilled to now share this new experience with our guests.”

    Located at 153 2nd Avenue, just over a block from St. Marks Place, 16 Handles East Village is a popular destination for residents from across New York City and tourists alike. Check out the brand new look and try the #GalaxyCone, available only for a limited time.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.