Industry News | November 28, 2017

16 Handles, Mochidoki Partner for Collaborative Location

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16 Handles is partnering with Mochidoki, the premium mochi ice cream brand, to open a new collaborative frozen dessert shop in Turnstyle Underground Market, Columbus Circle. It’s an entirely new way to #handle your frozen desserts with a unique selection of flavors and products exclusively available at the Turnstyle location.

16 Handles x Mochidoki Turnstyle serves the classic 16 Handles Fro-Yo, ice cream, sorbet, and topping options you crave, as well as an expansive variety of mochi ice cream by Mochidoki. Mochi ice cream is a Japanese-inspired confection of ice cream wrapped in a delicate layer of rice cake called mochi. This location’s soft serve options include 16 Handles fall faves like Oh My, Pumpkin Pie and the classic Eurotart, and over 20 unique flavors of mochi ice cream,  including bestsellers like Matcha Green Tea, Salted Caramel and Passionfruit.

“We designed this store to efficiently service guests in a fast-paced environment. Over 50,000 commuters travel through Turnstyle on a daily basis, and this provided a unique opportunity for us to sweeten their commute,” says 16 Handles CEO and founder, Solomon Choi.

Ken Gordon, founder and CEO of Mochidoki adds, “We spend a lot of time crafting flavors that are exciting and unique. At this new location, customers can choose from our 20-plus flavors and enjoy them with yogurt and toppings for an even more personalized experience.”

Guests can combine the two frozen desserts with the ultimate combo pairing exclusive to the Turnstyle location—a cup or cone of 16 Handles soft serve, three toppings, and a mochi ice cream.

Stop by the Grand Opening event on Wednesday, November 29 for special prizes, free soft serve and mochi ice cream from open to 5 pm, and to sample the exclusive combo cup at a special one-day-only discount. In addition, 16 percent of sales during the grand opening event will be donated to St. Judes.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.