16 Handles is celebrating “National Frozen Yogurt Day” on February 6 with free Fro-Yo for all of its rewards members.

In honor of the holiday, 16 Handles will thank its loyal rewards members with free frozen yogurt (up to 3 ounces) throughout all of its locations from noon to 6 p.m. Non-rewards members may sign up on the spot by downloading the new 16 Handles mobile app to redeem their free Fro-Yo.

“We love our customers—this day is really about celebrating them. We couldn’t think of a better way to say ‘thank you’ for their continued loyalty to our business,” says Solomon Choi, CE-YO! of 16 Handles.

Customers will be able to choose from any of the 16 delicious flavors on tap, topping their custom creations with a mix of the brand’s 50+ toppings. Plus, patrons will have the chance to try 16 Handles’ new flavors: Matcha and Taro! The two flavors are now available at all 16 Handles locations, with the option to swirl the two flavors together using the “17th handle” for the ultimate matcha taro twist. Swirled together, Taro and Matcha create a vividly hued combination with a uniquely delicious taste.

The taro trend has taken the culinary world by storm. Originating in the tropical regions of South Asia, taro has been cultivated all over the world. Popular around the globe for its naturally sweet and nutty flavor, it can be found in a variety of dishes—most notably and deliciously, of course, in 16 Handles soft serve. Meanwhile, matcha quickly became a chef favorite for its eye-catching color, unique flavor, and adaptable for both savory and sweet dishes. Its popularity is bolstered by the health benefits touted by experts—matcha is said to have the ability to lower cholesterol, boost metabolic rate, and help regulate blood sugar.

“16 Handles is all about offering innovative flavors to bring the latest food trends to our guests,” says CEO and founder, Solomon Choi. “Matcha and Taro are popular amongst our New York City customers, and we’re excited to bring them to new markets for all of our guests to enjoy.”

Marketing & Promotions, News, 16 Handles