While many competitors have closed for good during the pandemic, 16 Handles is announcing an expansion that is sure to make summer a sweet one for New Yorkers. The iconic frozen yogurt chain officially opened on May 20th in the heart of Times Square on 7th Avenue between 48th and 49th Streets, just a few doors down from M&M world.
16 Handles will now be one of the only frozen dessert options in Times Square. At a time when many competitors are closing, 16 Handles continues to adapt to the changing market by prioritizing digital ordering for pickup and delivery while maintaining an in-store experience that emphasizes fun, self-expression, and celebration.
CEO Solomon Choi says, "When I opened the first 16 Handles shop 13 years ago, it was only a dream to think that 16 Handles would light up in Times Square. I'm proud of our franchisee Neil Hershman and grateful to our New York City community for always embracing 16 Handles as their dessert brand. We're so excited to be here in Times Square as the city's residents, commuters, and tourists are again bustling through the streets this summer."
Come for the fro-yo stay for the view. There is a spacious mezzanine inside and a sidewalk seating for a front-row look at the exciting action in Times Square.
As always, the new location will feature 16 rotating flavors, with something for everyone, from traditional fro-yo to vegan soft serve and sorbet. It’s also the first major self-serve brand with oat milk offerings.
Customers can also scoop or grab edible cookie dough from the brand's partners at NYC's own DŌ, Cookie Dough Confections. A variety of flavors are available, including a new Cookie Monster flavor made exclusively for 16 Handles Times Square.