Industry News | January 22, 2009

2009 Outlook Worse than Technomic Originally Thought

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Citing further contraction in the economy, a continuing slowdown in consumer spending, and accelerating job losses, foodservice consultancy Technomic revised its 2009 U.S. foodservice industry nominal growth forecast downward to -2.2 percent. With both real and nominal growth now dipping into negative territory, the firm expects 2009 will be the worst year for foodservice since it began tracking performance in 1972.

In comments delivered to clients at its Foodservice Planning Program meeting, Technomic acknowledged that lower commodity prices will help operators reduce the need to take price increases in this tough economic environment.

“However, even if the economy were to improve quickly in the second half of 2009, real growth is expected to remain negative,” says Joe Pawlak, Technomic vice president.

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