Following two and a half years of development, Eggfast Holdings LTD has launched the first breakfast-only quick-service restaurant franchise. Adding to the appeal of Eggfast is the 24/7 operational format and the added component of home delivery.
As the foodservice industry attempts to grasp the ever-growing breakfast market, Eggfast Holdings has made the Eggfast franchise system available in 36 states.
“The convenience factor of quick-service and delivery is definitely going to give [Eggfast] a leg up,” says Darren Tristano, executive vice president of Technomic Inc., a Chicago-based industry consultancy.
All-day breakfast service is an increasing trend in North America. To date, the full-service market, including Waffle House, Bob Evans, and Sunny Street, have embraced offering breakfast fare outside of traditional hours. The founders of Eggfast Holdings, brothers Pete and Jon Nowak, recognized the potential of the breakfast market early on, prompting a significant investment into research and development of what would eventually become Eggfast. The Nowaks enlisted the services of industry leading franchise consultants Michael Seid and Associates to assist in the development of the Eggfast franchise system.
The anchor Eggfast restaurant sits near Ohio State University in Columbus, Ohio, at 24 East 12th Avenue and offers dine-in, carry-out, delivery, and catering around the clock seven days a week. The Eggfast system also allows for drive thru capabilities.