Papa John’s is enlisting famous pro football star Desmond Howard during his busiest time of year and thanking customers for their loyalty with an added incentive to tune into the Super Bowl–25-cent pizzas.

The premise behind “The Countdown to Kickoff” is simple: if the opening kickoff of the Big Game is returned for a touchdown, everyone who registers at before 6 p.m. on Sunday, February 1, will be eligible to receive a large, one-topping Papa John’s pizza for just 25-cents. Also at Web site, fans can catch exclusive video commentary from Desmond Howard– who holds the record for the longest touchdown return in the history of the Big Game–and earn more special offers from Papa John’s by displaying their football expertise. All in celebration of Papa John’s 25th anniversary.

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