Industry News | January 25, 2016

On 31st of Each Month, Baskin-Robbins Scoops for $1.31

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Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is holding its first “Celebrate 31” promotion of 2016 on Sunday, January 31. Throughout the year, on the 31st of each month, guests can enjoy all regular and kids scoops for just $1.31 and two-scoop sundaes for $3.31 at participating Baskin-Robbins locations nationwide.

Guests can enjoy this special “Celebrate 31” deal on any of their favorite Baskin-Robbins ice cream flavors, including classics like Mint Chocolate Chip, Pralines ‘n Cream, Gold Medal Ribbon, and Very Berry Strawberry, along with seasonal favorites like Love Potion No. 31, which is returning to participating Baskin-Robbins shops just in time for Valentine’s Day. Guests can also enjoy other delicious seasonal flavors at select participating Baskin-Robbins shops including Vanilla Pomegranate Parfait Frozen Yogurt, Orange Sherbet, Rock ‘n Pop Swirl, and Icing on the Cake.

Baskin-Robbins’ Classic Two-Scoop Sundae includes two scoops of a guest’s favorite ice cream flavor topped with caramel, hot fudge, or strawberry topping and finished with a dollop of whipped cream, nuts, and a cherry. Guests can also further customize their ice cream sundae by mixing and matching two different flavors of ice cream.

 “We’re excited to kick-off 2016 with our first ‘Celebrate 31’ promotion of the year and give back to our loyal Baskin-Robbins guests,” says Carol Austin, vice president of marketing, Baskin-Robbins. “This promotion offers our guests a great way to try a new Baskin-Robbins flavor, like our seasonal Vanilla Pomegranate Parfait Frozen Yogurt, or enjoy a classic favorite like Pralines ‘n Cream or Jamoca Almond Fudge.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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