4 Rivers Smokehouse debuted an all-new Beyond Burnt Ends at its Central Florida locations last month to help celebrate its 10th anniversary. After overwhelming feedback from vegetarians, vegans and carnivores alike, the award-winning restaurant group now offers the 100 percent plant-based dish at all 14 of its 4 Rivers Smokehouses in Florida and Georgia.
“The 4 Rivers culinary team spent months perfecting the Beyond Burnt Ends and we’re very proud that we’ve created a plant-based barbecue dish that has been so well received by our guests,” says John Rivers, Founder/CEO of 4R Restaurant Group. “As a brand, we’re constantly evolving and listening to consumers and right now there is definitely a demand for plant-based barbecue.”
Similar to its carnivorous cousin, Beyond Burnt Ends are double hickory-smoked then slow-roasted allowing the sauce to caramelize. The plant-based version also features a vegan signature 4R sauce and a vegan-friendly brioche bun.
Beyond Burnt Ends are available on the menu at all 4 Rivers Smokehouses as a sandwich, by the half pound or pound and as a complete dinner served with three sides.
"A lot of people are surprised when learning that my wife Monica is a vegan,” adds Rivers. "I joke that this is God's way of balancing out the universe. But the reality is that through her I learned to appreciate the power of offering plant-based barbecue options, and the importance of making sure this product meets the high standards of the 4 Rivers brand."
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