4food announced the closing of its beta location at 286 Madison Avenue to focus on its growing restaurant technology marketplace, 4f.io, international licensing deals, and the further development of new 4food restaurants around New York City. This restaurant's last day of operations will be Friday, April 25.
"We're very excited at this stage of our development," says Matt Sheppard, chief operating officer for 4food. "As a company we have always strived to identify new opportunities to innovate within the hospitality industry. Along with the 4food restaurant, our company launched a sister company, 4f tech, with the goal of seeding a hospitality technology marketplace, and we are scheduled to open our first international location in Japan hopefully by later this year. We look forward to leveraging what we have learned and proved at our current location, and we are eager to re-boot our brand while building on our mission of providing a healthy, sustainable, and ethically responsible alternative to fast food—one that is good for the entire ecosystem, from purveyor to purchaser, and the many entities that can be more positively affected in between."