While wireless providers add more bells and whistles, like ring tones, music, and games, the majority of prepaid wireless customers just want the basics--a dependable phone, reliable service, good value, and a predictable cost.

In response to this, 7-Eleven, Inc. is offering two SpeakOut Wireless prepaid plans. One plan offers unlimited nights and weekends, and the second plan includes a very low, competitive per-minute charge of 15 cents for nationwide calling.

“7-Eleven was the first major retailer to introduce a private-label wireless brand,” says Brad Haga, 7-Eleven senior product director for business development and services. “Given its success, we are enhancing the 7-Eleven SpeakOut Wireless program, while ensuring that it remains easy to use and affordable for consumers. We’ve found that customers prefer flexibility and don’t want a long-term contractual commitment. These two plans are among the most competitive prepaid wireless offerings available in the market today.”

According to a study by the NPD Group of Port Washington, N.Y., a leading consumer and retail information provider, both prepaid and postpaid consumers cite convenience and price as the top reasons for selecting where to make their wireless phone purchase, a plus for 7-Eleven because of its 5,500 U.S. locations and mostly 24/7 accessibility of its stores.

“With 7-Eleven SpeakOut Wireless, what you see is what you get,” Haga says. “Unlike some prepaid offerings with per-day fees, charges for added services, limited calling areas or other restrictions, the 7-Eleven SpeakOut Wireless nationwide plans are simple, straightforward and now provide even greater value.”