Market research firm Research and Markets has announced its newest report 7-Eleven: Towards Healthy Convenience.

The report charts 7-Eleven’s better-for-you progress in both Japan and the U.S. and in doing so proves that no area of the food industry can afford to ignore the ever-growing worldwide consumer demand for healthier and more nutritious foods and beverages.

Healthy and nutritious foods and beverages may not be the first things that come to mind at the mention of 7-Eleven, the original and leading global chain of convenience stores, but since the turn of the century its Japanese owners have been placing more emphasis on “healthy convenience.”

Today health-oriented fast foods and perishable foods account for more than 40 percent of 7-Eleven Japan’s total sales and there are clear signs that owners Seven & I Holdings are determined to increase the number of healthy offerings in every one of the more than 32,000 7-Eleven stores worldwide.

While gasoline and tobacco still account for more than half of 7-Eleven USA’s revenues, it too is also moving into the realm of better-for-you foods and trying to appeal more to women while at the same time not forsaking its core target of on-the-go young men.