The Absolute Brands Teams with Cholula Hot Sauce on Menu Items

    Industry News | June 15, 2020
    Burrito cut in half.
    The Absolute Brands
    The Absolute Brands’ concepts use the same fresh, clean and premium ingredients used by Dog Haus.

    The Absolute Brands—a new restaurant group created by the founders of Dog Haus—has teamed up with Cholula Hot Sauce to debut the OG Cholula Burrito, Impossible Cholula Burger and OG Cholula Chicken Sandwich.

    The Absolute Brands partnered with Cholula’s Brand Chef and LSBS Award-Winning BBQ Pit Master Jessica Bograd to create limited-time items for the restaurant group’s three concepts – Bad-Ass Breakfast Burritos, Plant B and Bad Mutha Clucka.

    Now through July 31, these one-of-a-kind creations will be available for delivery across the country through major third-party delivery apps:

    • OG Cholula Burrito—Three eggs, Cholula brown sugar bacon, white American cheese, crispy tater tots, Cholula onion jam and Cholula mayo, wrapped in a flour tortilla. Available through Bad-Ass Breakfast Burritos.
    • Impossible Cholula Burger—Impossible patty, white American cheese, Cholula onion jam, Cholula mayo and a fried egg, served on a grilled King’s Hawaiian bun. Available through Plant B.
    • OG Cholula Chicken Sandwich—Fried chicken breast, white American cheese, Cholula brown sugar bacon, Cholula onion jam, a fried egg and Cholula mayo, served on grilled King’s Hawaiian rolls. Available through Bad Mutha Clucka.

    Due to popular demand, the OG Cholula Burger, Dog Haus’ current limited-time item, will continue to be available at Dog Haus locations through the end of July.

    “Dog Haus originally worked with Cholula Hot Sauce on the creation of the OG Cholula Burger,” says Dog Haus Partner Hagop Giragossian. “Because it has been a huge success, we wanted our other concepts to get the opportunity to experiment with Cholula so they can add kick-ass items to their menu, too.”

    All three of these concepts operate at delivery-only virtual kitchen locations, as well as several brick-and-mortar Dog Haus locations.

    The Absolute Brands’ concepts use the same fresh, clean and premium ingredients used by Dog Haus, including Creekstone Farms 100% Black Angus beef, Premium Iowa Pork, plant-based burger proteins from Impossible Foods and sausage proteins from Beyond Meat. The Absolute Brands exclusively uses all-natural, vegetarian-fed meats raised without antibiotics or hormones.

    Dog Haus currently has more than 50 locations open nationwide, including 35 traditional restaurants and 20 special sites, with 10+ locations in development.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.