The advertising firm Brainfuse Marketing received a prestigious ADDY Award for its redesign of Quaker Steak & Lube’s Web site recently.

Marla Sferra-Pieton, senior director of marketing for Quaker Steak & Lube says the growing restaurant chain and its franchisees were ecstatic with Brainfuse's redesign of the company's website. "We're a relatively small but growing player in an extremely competitive industry that is dominated by multinational corporations with unlimited marketing budgets," Sferra-Pieton says. "In order to stay competitive, we needed someone who could develop a Web site that was as good as or better than the major chains with a more realistic budget. Brainfuse came through for us."