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    AFC Celebrates Black History with Website

  • Industry News February 15, 2000
    In celebration of February's Black History Month, AFC Enterprises, in partnership with Turner Broadcasting, has launched the 2000 Trumpet Awards Achievers website. The site, located at, is dedicated to educating young people about African American contributions and promoting positive role models. AFC Enterprises is the parent company of Churchs Chicken, Popeyes Chicken & Biscuits, Cinnabon International, Seattle's Best, and Torrefazione Italia Coffees.

    By clicking on the "Latest News" headline at, teachers can find multitudes of learning tools, including curriculum ideas and activities designed to educated middle school students on the achievements of the 2000 Trumpet Award winners, who include Patti LaBelle, Jesse Jackson, Lou Rawls, Richard Parsons, Shirley Ceaser, Patrice Clarke Washington, Judge Damon J. Keith, and Marlon St. Julien. Children are encouraged to explore the site and study the detailed biographies of the Trumpet Award winners. The site is filled with artwork from sixth graders at The Children's School in Atlanta. New Ideas & Images developed the online curriculum, and What's Up, Inc. is responsible for the site's design.

    The Trumpet Awards honor African-American achievers of diverse occupational fields.This year's ceremony will premier on TBS Superstation on Saturday, February 26 at 8:05 p.m. (ET).

    Following Black History Month, the AFC curriculum website will continue to serve as an educational resources as well as a tribute to these and other African-Americans who serve as role models. "We are very proud of AFC's efforts to make the Trumpet Awards a global event," said Xernona Clayton, creator and organizer of the annual Trumpet Awards. "Hopefully, teachers will utilize this wonderful resource, so students everywhere can pattern their development after these extraordinary men and women."

    In 1995, AFC Chairperson and CEO, Frank Belatti, launched the New Age of Opportunity program, designed to transform diversity and affirmative action from corporate catch phrases and legal mandates to integral parts of the company's executive psyche and business strategy. This philosophy has opened doors for many minorities and women in the areas of business partnerships, supplier partnerships, employment and community service.

    In 1999, Belatti won the Trailblazer award from the Women's Foodservice Forum and in 1998, AFC received the Equal Opportunity Day Award from the Atlanta Urban League in recognition of its New Age of Opportunity program. The Company has also received numerous industry awards, including the 1997 Operator of the Year Award.