Industry News | April 9, 2009

After 35 Years, Quaker Steak & Lube Opens First International Location

Thirty-five years ago, George “Jig” Warren and Gary Meszaros converted an old Pennsylvania gas station into a miniature motorsports museum and served up their first “Quaker Steak.” Today, The Lube is America’s number one motorsports-themed casual dining restaurant and is even more famous for its award-winning wings.

To thank guests for their loyalty, on Tuesday, April 7, The Lube cranks up a five-month “Buckets of Fun” celebration featuring free food and a chance to win a 1974 Corvette. Buy any Full or Compact Bucket of Wings or Munch Bucket of Bolts (The Lube’s appetizer sampler) and receive a surprise envelope. Inside is a free food offer good on a return visit. Offers range from a free Biker Chick Chopped Salad to a free half-rack of ribs. Each restaurant will give one guest a year of free wings. The envelope also includes the entry form for the Corvette, to be given away during a Web cast in August.

On Monday, April 20, 28 Quaker Steak & Lube restaurants are offering a popular “Sprintster” six-pack of wings for just 35 cents instead of the usual $5.99. The special runs all day, but long lines are expected to form early.

“When we opened our first restaurant, we never would have imagined that the concept would take off the way that it has,” Warren says. Today, there are 33 restaurants in 12 states. In fact, at 35, The Lube’s growth is in high gear, with seven more locations scheduled to open this year, including its first in Toronto, Canada, that debuted on Monday. The new restaurant, an express concept, is located in Rogers Centre, home of the Toronto Blue Jays.

“Even with the economy downshifting, guests are still packing our restaurants, and we are extremely grateful for that,” Meszaros says. Voted Best Wings U.S.A., Quaker Steak & Lube is a fun, family-oriented restaurant with a motorsports-themed atmosphere. Founded in 1974, Quaker Steak & Lube features unique décor, including race cars, motorcycles, Corvettes, and gas station memorabilia decorating the walls.

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