Afters Ice Cream will be celebrating the grand opening of its newest location in Los Angeles at Sherman Oaks Collection shopping center on Saturday, March 10. The grand opening festivities will start at 8 p.m. as the Instagram-famous ice cream store, popularized by its unique and colorful handcrafted ice cream and signature Milky Bun donut ice cream sandwich, offers its first 50 customers a free Afters Ice Cream “Anti Diet Diet Club” windbreaker bomber jacket.
“We’re excited to celebrate our second grand opening of the year with the newest Afters Ice Cream in Sherman Oaks and introduce them to our one-of-a-kind ice cream to the community” said Scott Nghiem, Chief Executive Officer and Co-founder. Ngheim plans to open another ten locations in California this year.
“The cult following we have has been so loyal to us over the years, and we’re looking forward to introducing Sherman Oaks residents to our unique dessert experience,” says Nghiem. “We hope to see all of our new neighbors at our brand new location on Saturday, March 10, for them to see and taste what all the hype is about.”
The new Afters Ice Cream in Sherman Oaks is located at 4550 Van Nuys Boulevard, Suite B, Los Angeles, CA 91403 and operates from 12:00 p.m. to 12:00 a.m. daily.
Afters Ice Cream is a one-of-a-kind dessert experience with a unique story. Created by its founders to revolutionize the ice cream market, Afters Ice Cream has made its mark in pop culture history as a pioneer in the emerging food trend scene, drawing unprecedented crowds in search for their unique, premium product and experience.
While Afters Ice Cream was able to capitalize on the trend upon opening in Fountain Valley, California in February 2014 with its handcrafted ice cream and signature ice cream stuffed warm donut called the “Milky Bun,” its strong, consistent brand identity embodying a sense of culture, lifestyle and belonging in the age of social media is what has allowed Afters to break through the old-fashion ice cream shop market and develop as a formidable and revolutionary business beyond the trend and the industry. Independently owned and operated, Afters Ice Cream now has twenty locations in Southern California with several additional planned openings in 2018.