Industry News | March 22, 2009

Al Gore-Approved Water Bottles Hit the Market

Plant It Water debuts the greenest concept in spring water with the launch of its new packaging made from over 60 percent renewable materials. Plant It Water is one of the first companies in the U.S. to offer natural spring water in a recyclable carton, made by Tetra Pak. Unlike plastic water bottles, which are made from petroleum-based plastics and no renewable materials, the Plant It Water packaging is an innovative design that uses largely renewable materials from sources such as plant fibers. Tetra Pak, considered one of the most sustainable liquid food packages on the market today, won the presidential medal for sustainable development in 1996 by then Vice President Al Gore.

"Only about 20 percent of plastic water bottles are being recycled, which is alarming when you consider over 35 billion plastic bottles of water are sold in the U.S. alone each year," says Plant It Water CEO Jane Goldberg. "By putting our spring water in a Tetra Pak carton, we offer a greener alternative without compromising portability, convenience, and delicious taste."

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