The Alaska Seafood Marketing Institute (ASMI) has selected Alexa Tonkovich to take over as the international program director. Tonkovich will be responsible for managing all of ASMI’s overseas marketing efforts and an approximately $8 million budget.

Tonkovich has worked as ASMI’s Asia and emerging markets manager for nearly four years.

“I’m very excited to expand my role at ASMI in the position of international program director,” Tonkovich says. “I’m eager to work closely with staff and industry to continue the great work of my predecessor and to meet the many challenges we face in international markets.”

ASMI executive director Mike Cerne adds, “There were a number of strong applicants for the selection committee to consider, and I’m confident that Alexa will be outstanding in this new role. She has proven herself to be a strong leader with extensive knowledge of overseas markets for Alaska Seafood.”

The move is effective immediately, and Tonkovich will be based in the Juneau, Alaska, ASMI office.