Industry News | May 31, 2016

All New Sonic Boom: Chain Rolls Out $5 Boom Box

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Sonic Drive-In is offering guests the ultimate summer special with the all-new $5 Sonic Boom Box. The $5 Sonic Boom Box includes the choice of any premium beef 6-inch Hot Dog, a Junior Deluxe Cheeseburger, medium Tots or Fries, and a medium Fountain Drink or Tea.

“To kick off summer, we are introducing the $5 Sonic Boom Box, which offers our guests the ultimate in value, with more choices and all of our guest’s Sonic favorites in one meal,” says Sarah Beddoe, vice president of marketing for Sonic. “Adding to our Hot Dog flavor lineup, we’ve added our new 6-inch Bacon Lover’s Chili Cheese Coneys to offer even more choices to our Sonic Boom Box.”

For the month of June, Sonic is also introducing a new line of 6-inch Coneys as part of the Sonic Boom Box special, or a la carte, with the Bacon Lover’s Chili Cheese coneys, a combination of bacon, chili, and cheese. The new line of coneys are made with 100 percent beef hot dogs. Customers can choose from three new flavors like the Bacon Chili Cheese Coney, Loaded Bacon Ranch Chili Cheese Coney, or the Spicy Bacon Chili Cheese Coney. Other 6-inch Hot Dog options include the regular Chili Cheese Coney, New York Hot Dog, All-American Dog, and Chicago Dog.

“Chili, cheese, and bacon together deliver a mouthwatering combination of tasty flavors perfect for a hot dog," says Scott Uehlein, vice president of product innovation and development for Sonic. "No one else can turn the everyday hot dog eating experience into a feeling of unrestrained delight like Sonic.”

The $5 Sonic Boom Box special and Bacon Lover’s Chili Cheese Coneys are available all day, but only for a limited time.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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