The Wisconsin Milk Marketing Board announced a new partnership with McDonald’s. Starting this week, all 290 McDonald’s locations throughout the state will offer a special menu item: Wisconsin cheese curds.

Exclusive to the state of Wisconsin, fried Wisconsin cheese curds will be available in a 4-ounce serving for a limited time. The product will also be featured on McDonald’s McPick menu, which allows customers to select two items for $5.

“This is a great example of a supplier, account and check off organization partnership,” says Allen Hendricks, vice president, foodservice & education at WMMB. “Now, Wisconsinites everywhere can enjoy a traditional taste of Wisconsin with their favorite McDonald’s menu item.”

Fast Food, Menu Innovations, News, Pizza, McDonald's