On December 7, Starbucks Coffee Company invited the world to connect in an event that united individuals, communities, nations, and cultures through the universal language of music. Representatives from 124 countries around the world performed the song “All You Need Is Love” in celebration of Starbucks’ one-year anniversary in partnership with (RED).
The live sing-along spanned across multiple countries, languages, and time zones, and featured artists playing instruments and singing in styles that are traditional to their homelands. The performances were simultaneously streamed over the Internet to a single location in London, which featured each location’s performance. In the process, Starbucks set a new Guinness World Records record for “Most Nations in an Online Sing Along.” The event is available for viewing online.
“We are humbled and thankful to everyone who has come together to participate in this event and make this moment possible,” says Chris Bruzzo, Starbucks vice president of Brand, Content, and Online. “Joining people across the globe through music evokes the sentiment of love, a message that is synonymous with this time of the year.”
Everyone with access to a computer and video camera is invited to add their own rendition of “All You Need Is Love” to share with the world. For every video that is submitted, Starbucks will make a contribution, limited to one million submissions, to the Global Fund to continue to build on the achievements through the Starbucks partnership with (RED). By teaming with (PRODUCT) RED, Starbucks is working together with customers, reaching out to the communities in Africa where its coffee is grown, helping to improve the lives of those living with HIV/AIDS.
STARBUCKS (PRODUCT) RED product has generated funds equal to more than 7 million days of medicine to the Global Fund to help fight AIDS in Africa over the past year.