Industry News | January 27, 2009

American Heart Association and bd's Mongolian Grill Team Up to Combat Heart Disease

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Bd’s Mongolian Grill is continuing its focus on heart health in the final four weeks of its “Fun Fit Food” campaign, which ends Feb. 28. In partnership with the American Heart Association, bd’s is asking guests during the month of February to register for more information on Go Red for Women Day and join the effort to wipe out heart disease and stroke.

Guests who register will receive upcoming newsletters from the American Heart Association and a Go Red for Women button at the restaurant.

In addition, on Fri., Feb. 6, which will be "Go Red Day," all bd’s guests wearing red will be given the opportunity to get $2 off their meal and have the money donated to the American Heart Association.

“We are proud to support Go Red Day at our 34 locations in the U.S.,” says Rodger Head, CEO of bd’s Mongolian Grill. “In addition to our financial contribution to the American Heart Association, we have been committed to providing heart-healthy tips and dining options to our guests.”

Cardiovascular disease is the No. 1 killer of women of all ethnic backgrounds, killing 12 times as many females as breast cancer. It claims the lives of more than 450,000 American women each year.

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