American Roadside Burgers has broken ground in Greenville, South Carolina.

To build its newest store, American Roadside demolished an existing service station in downtown Greenville. The building was unsuitable for renovation into a restaurant, and instead the company will build its first new freestanding store on the spot.

“We think this is a great location for our concept,” says Rich LaVecchia, CEO of American Roadside Burgers. “We’re close to Greenville’s Main Street corridor, as well as several residential neighborhoods.” 

The corner is being redeveloped by a local group represented by Coldwell Banker Commercial Caine of Greenville. 

“We are glad to welcome American Roadside Burgers into Greenville,” says Pete Brett of Coldwell Banker Commercial Caine. “Their concept will be a great addition to our evolving urban core.”

American Roadside opened its first South Carolina location in Columbia early this year, and Greenville will follow in late Spring 2013. 

The company has one location in Smithtown, New York, and two in Charlotte, North Carolina, where it is headquartered.   

American Roadside features menu items like Sterling Silver Premium beef burgers, chicken, salads, fries, onion rings, and milkshakes, along with a bar offering beer and wine. 

The locations are family friendly and offer a wide variety of options for value-conscious diners.

Zirkelbach Construction, with vice president Mac Johnson of Greenville, will build the new freestanding restaurant. 

“We are very excited to be a part of the American Roadside Burgers team,” Johnson says. “Zirkelbach Construction builds lasting relationships, and we are pleased to fit into the vision of American Roadside throughout the Southeast.”