America’s favorite eatery and confectionary shop, Sugar Factory American Brasserie, will introduce Sugar Factory Express, an extension of the Sugar Factory brand offering an immersive, fast-casual experience with high-quality food in Fall 2020. Poised to take the world by storm with an award-winning combination of “sweets, treats & eats,” the celebrity-endorsed hotspot and its retail counterparts intend to roll out its first Sugar Factory Express model in Orlando, Florida this Fall 2020.
“Sugar Factory Express will focus on restaurant-quality food with fun packaging, incredible service, and unbelievable Instagrammable items in a fast-food setting with approachable pricing,” says Charissa Davidovici, owner of Sugar Factory. “Guests will find Sugar Factory’s signature goblets, milkshakes, sliders and much more at the Express locations across the U.S.”
Named “The Most Instagrammed Restaurant in the United States,” Sugar Factory’s internationally recognized celebrity couture pops, smoking candy Goblets and signature over-the-top desserts have amazed guests around the globe. Offering breakfast, lunch and dinner, the drive up or counter service locations will have an extensive menu of Sugar Factory’s signature items. The menu at Sugar Factory Express will feature Sugar Factory’s most popular dishes, with a more approachable price point including Kids’ non-alcoholic Candy Goblets, Slushies, Kids Happy Boxes, Insane Milkshakes, Burgers, Sandwiches, Sliders, Salads, Stuffed Cookies, a complete breakfast menu, and an expansive list of bakery items and coffee selections. Select locations will also feature a full bar and cocktail menu for adults.
While keeping the current 20 locations open throughout the world, Sugar Factory Express will begin to expand nationwide in locations such as Las Vegas, Houston, Nashville, Atlanta, New Jersey, Tampa and Miami, in addition to Orlando.
Sugar Factory’s loyal celebrity following has received widespread media attention around the world which has led to numerous partnerships and celebrity-endorsed goblets including The Chainsmokers’ three JAJA Tequila Goblets; the Strawberry Cadillac Reposado Margarita, in collaboration with Nick Jonas and John Varvatos; Pitbull’s Watermelon Mojito featuring Voli 305 Vodka; The Drake, crafted with his Virginia Black Whiskey; and Bruno Mars’ Raspberry Watermelon Mojito, Watermelon Piña Colada and Mai Tai made with SelvaRey Rum; among others, which will be available at Sugar Factory Express locations.