Industry News | September 4, 2015

Amsterdam Falafelshop Launches 'Battle of the Balls'

image used with permission.

Amsterdam Falafelshop has launched a search for the best-dressed balls in Boston, based on flavor and presentation. The “Battle of the Balls” competition invites guests to share a photo of their customized falafel bowl or sandwich along with a caption noting the toppings on Instagram using the hashtag #BattleofTheBalls. The guest who posts the tastiest, most flavorful falafel combination will win a Dutch-style bike valued at $400 and a year’s worth of free Falafel.

The shops will give back 5 percent of net proceeds from contest submissions to Lovin’ Spoonfuls, a nonprofit organization committed to facilitating the rescue and distribution of healthy, fresh food to local community organizations.

“Since the beginning, we have been amazed by the mouthwatering falafel combinations that are being assembled in our shops,” says Laurence Wintersteen who co-owns the Kenmore Square shop with business partner Matt D’Alessio, current owner of the Somerville, Massachusetts, shop. “It is about time we reward our guests for their artistic and culinary ingenuity, which is why we are launching the Battle of the Balls competition. We are looking forward to seeing which scrumptious, off-the-wall creation will be awarded top honors.”

Amsterdam Falafelshop will begin accepting submissions on Monday, September 14. The deadline to enter is Monday, November 23. Finalists will be selected and announced on Monday, November 30.

The grand prize winner will be chosen by a panel of judges, which will include local chefs, food writers, restaurateurs, and celebrities. Amsterdam Falafelshop will host the judging ceremony on Monday, December 7 at 7 p.m. ET in the Kenmore Square shop. The judges will be required to taste the top five entries and choose a champion. Guests and media are welcome to attend the finale to meet the finalists and sample their falafel creations.

Fans will be able to get updates on the contest from the Amsterdam Falafelshop Boston Facebook, Twitter, and Instagram pages. Guests can also view the photo submissions from a television monitor inside the Kenmore Square shop, which will be steaming the photos as they are posted to Instagram.

A staple in the Boston area, the Somerville shop opened for business in the spring of 2013. A secondary shop opened in Kenmore Square earlier this year. There are additional Amsterdam Falafelshop locations based throughout the U.S. in the Washington, D.C. area, Virginia, and Maryland. Multiple shops are in development in Philadelphia, Miami, and Dallas-Fort Worth.

The renowned top-it-yourself falafelshop with a vibe, culture, and flavor that commands a global fan base has become a sensation, consistently topping best-food lists, receiving widespread food-critic acclaim and winning over the hearts of discerning customers. In addition to serving fresh-made falafel sandwiches and Dutch-style fries (frieten), shops offer nearly two-dozen toppings for patrons to customize their falafel.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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