Pizza Patrón posted increases in comparable sales (stores open more than one year) for each month of 2009, and October was no exception, seeing a 3.4 percent jump over a year earlier. Despite the weak economy, U.S. sales for the brand continue to outpace the pizza industry.
The company’s “Dia del Patrón” campaign helped boost the results. The limited-time promotion featured the brand’s 12-inch medium Amigo Pizzas with pepperoni priced at $2.99 each, with no limit on purchases. The offer was available to customers every Monday, Tuesday, and Wednesday through the end of October.
“Our company’s nimble size and widely-known brand combine to create the perfect ingredients for growth in a down economy,” says Andrew Gamm, brand director for Pizza Patrón. “We have been able to move quickly this year with some very aggressive promotions designed to help our brand make big gains in market share.”
“We are very pleased with the sales trends and plan to work very hard to build our customer base in the communities surrounding each of our restaurants,” says Guillermo Estrada, president of Pizza Patrón. “We know if we do our job and provide great food and excellent service, there’s no one that can match us on value.”