Each year, White Castle seeks entries for its Cravers Hall of Fame, and this year is no exception. America’s first fast-food hamburger chain and home of The Original Slider has posted a call for entries on its website, hoping to get heartfelt stories that will earn a small, elite group of its most loyal fans, affectionately known as Cravers, a coveted spot in the 2020 class of the White Castle Cravers Hall of Fame.
In addition to their selection for this prestigious honor, the 2020 inductees will also receive an extra special tribute: Their stories will be featured on select White Castle restaurant packaging in 2021, which just happens to be White Castle’s 100th birthday and the 20th anniversary of the Cravers Hall of Fame.
White Castle always treats it Cravers Hall of Fame inductees like royalty, bringing them on an all-expense paid trip to Columbus, Ohio, the site of White Castle’s home office, where they are wined and dined and formally inducted into the Cravers Hall of Fame. (This year’s in-person celebration will depend on the status of the pandemic.) But for its 100th year, White Castle decided to step up the royal treatment by also showcasing inductees’ stories on packaging.
“We’re about to enter our 100th year as a family-owned business because of the support of our passionate cravers,” says Jamie Richardson, vice president with White Castle. “We wanted to do something extra special for those inducted into the Cravers Hall of Fame this year. Featuring our Hall of Famers on our packaging is the perfect way to celebrate their devotion and to share their extraordinary stories far and wide.”
In another nod to its 100th birthday, White Castle will be awarding, for the first time, a special collectible to the 100 entries that best exemplify why White Castle is meaningful to the them. All entries are judged on brand loyalty, creative presentation, originality and magnitude of the crave.
Cravers can apply for the Hall of Fame on the White Castle website. Entries are due by September 30.