Industry News | March 28, 2017

Arby’s Adds Traditional Greek Gyro for Limited Time

Arby's
Bookmark/Search this post
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

In 2014, Arby’s became the largest restaurant chain ever to offer the hard-to-pronounce yet equally delicious Mediterranean sandwich known around the world as the gyro. The Roast Beef and Turkey Gyros were an instant hit with Arby’s guests, so much so that Arby’s now sells 27 million gyros per year, more than any restaurant in America.

What’s better than selling 27 million gyros? Selling more than 27 million gyros. To accomplish this, Arby’s announced the addition of the Traditional Greek Gyro to the menu for a limited time. Arby’s Traditional Greek Gyro features a blend of beef, lamb and Mediterranean spices sliced from a spit rotisserie and placed on a warm flatbread with lettuce, tomatoes, red onions, tzatziki sauce and Greek seasoning.

“We’ve been selling amazing gyros for two years, but it turns out gyros started in Greece, not Arby's,” says Rob Lynch, chief marketing oficer and brand president of Arby’s Restaurant Group, Inc. “So to deliver an authentic Greek Gyro experience, we sourced gyro meat sliced from spit rotisseries like the ones found in traditional Greek restaurants. People love our gyros, and we’re excited to bring even more variety to the lineup.”

Arby’s gyro offering now includes:

Traditional Greek Gyro: a blend of beef, lamb and Mediterranean spices sliced from a spit rotisserie and placed on a warm flatbread with lettuce, tomatoes, red onions, tzatziki sauce and Greek seasoning.

Roast Beef Gyro: Arby’s classic, thinly sliced roast beef on a warm flatbread with lettuce, tomatoes, red onions, tzatziki sauce and Greek seasoning.

Turkey Gyro: roast turkey on a warm flatbread with lettuce, tomatoes, red onions, tzatziki sauce and Greek seasoning.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.