Arby’s Restaurant Group, Inc. announced, effective on August 21, Rob Lynch has been appointed to the newly created role of president, Arby’s, and Jim Taylor has been promoted to chief marketing officer.

As president, Arby’s, Lynch will oversee the brand’s marketing, operations, and development functions. Lynch previously served as chief marketing officer and brand president. He will continue to serve as the president of the Arby’s Franchise Association.

As chief marketing officer, Taylor will lead all research and development, new product innovation, brand marketing and positioning, advertising creation, and media planning. Taylor previously served as senior vice president of marketing.

“Rob and Jim have already made a tremendous impact to our company, and I’m excited to see them given the opportunity to amplify their contributions in their new leadership positions,” says Paul Brown, chief executive officer of ARG.

At the close of the second quarter, Arby’s U.S. system achieved 27 consecutive quarters of same-store sales growth and average unit volume reached $1.13 million. Since 2013, Arby’s global system sales have grown 20 percent to $3.7 billion. Arby’s remains on track to achieve $4 billion in global system sales by the end of 2018—a goal that the company set in 2014.

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