Industry News | September 11, 2014

Arby’s Partners with NBC Sports to Entice Football Fans

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Arby’s Restaurant Group Inc. (ARG) has partnered with NBC Sports this fall to launch a #TopTailgate contest to entice fans and guests to submit their best tailgating photos and videos via Twitter. Participants can win weekly prizes, including a portable grill, pop up bar and bean bag toss; and grand prize choices including a 46-inch outdoor HD-TV, Kegorator beer keg fridge, or free meals from Arby’s for a year.

“We share a love of football with our guests,” says Rob Lynch, Arby’s brand president and chief marketing officer. “As we become more focused on our target consumer, whom we call the Ten Gallon Hearts, it’s important that we are where they are, celebrating football season with our fast-crafted, high-quality meats, and maybe even a side of curly fries.”

Every Wednesday beginning September 3 and extending through October 29, NBC Sports will send out tweets asking fans to submit their best tailgating photos and videos. The weekly voting period begins every Wednesday with the voting period for the grand prize winner beginning on October 30. Voting ends every Tuesday for the previous week and the weekly winner is announced.

A custom video showcasing user-generated content will play every Sunday during the Sunday Night Football online stream on to explain the contest elements to the audience. Throughout the week, there will be follow-up social posts reminding fans to share images and video of their tailgating experiences.

In addition, fans and guests of Arby’s will see the new “Meatcraft” advertising campaign during Sunday Night Football games throughout the month of September and on and the ROTOWORLD Fantasy Draft Guide, a top guide for fantasy football enthusiasts. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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